Tanguy Freycon

Origine (formerly Orixa Media) is the media & search division of the ORIXA group, an independent digital communication group with over 70 experts, 500+ brands supported in 19 years, and 5 proprietary technologies.

As part of this transformation, I was in charge of the complete integration of the new Origine website in collaboration with the Norry agency (design).

A website with a strong editorial dimension: active blog, downloadable expert content, case studies, press section, landing pages by city and by audit type, newsletter, pages filterable by specialty.

Technical architecture, Prismic configuration (~20 content types), migration of ~400 articles from WordPress, Vercel deployment.

The site is based on a system of reusable slices: the marketing team is not limited by fixed templates. They have a set of components that they can freely arrange to build their pages. They publish independently:

→ blog and newsletter articles

→ case studies, expert content, press section

→ landing pages by city and by audit

→ main pages, parent/child pages across the entire site architecture

→ all while staying perfectly aligned with their brand, without deviation

Stack: Next.js + Prismic + Tailwind, deployed on Vercel.

→ SEO-optimized URL architecture + redirects from the old site

→ HubSpot integration (forms, newsletter, GDPR)

→ Performance optimization (Prismic caching, lazy loading, LQIP)

Design by Norry agency.

And me, for everything under the hood.

Diduenjoy is a customer feedback platform used by luxury houses and fashion giants. In 10 years, their product had evolved a lot - but their website hadn't. Dated visuals, outdated content. It was time to realign the site with what they had become.

I took charge of the site architecture, integration, and deployment, in collaboration with a brand consultant, a designer, and a motion designer.

I built a system of reusable sections in Sanity, which today allows them to:

→ create new pages without altering the design

→ publish content in 3 languages (FR / EN / ZH)

→ stay perfectly aligned with their brand, without deviation

Stack: Next.js 15 App Router + Tailwind v4, native internationalization (next-intl), deployed on Vercel (global) + Docker build for China. Tracking, SEO, redirects from the old site, LQIP, lazy loading.

Brand by Lavinia Cottafavi

Design by Charles-Antoine Perrault

Motion design by Aharon Ferradas

And me, for everything that makes it run - and keeps it running.

3 areas of focus for the complete realization:

-> Building the core messaging axes to convey online

-> Designing the overall website mock-up based on key arguments

-> Copywriting

-> Exploring visual directions

-> Web Design in Figma

-> Creating a modular and reusable section system so the client has full freedom to edit and build new pages, consistent with the existing design system and without risking breaking it.

-> For creating new pages or sections -> focus on the content and messages to convey, not on wondering if the title is better on the left or right: the existing design system handles that for you.

-> (Technical stack: Next.js, Prismic CMS)

Having control over these three phases prevents losses between them.

Too often, they are entrusted to different stakeholders: a copywriter here, a designer there, a developer elsewhere.

With each handoff, a bit of the intention is lost. The message fades, the design takes over or gets lost, the development poorly translates one or the other.

Result: instead of mutually reinforcing each other, the three disciplines neutralize each other.

I strive to do the opposite: everything starts with the message, and everything stays aligned. No friction between steps. No last-minute compromises.