Tanguy Dufour

Agency specializing in digital strategy and operations, working with businesses of all sizes to help them achieve their online growth objectives.

• Strategy, Marketing Plan, Performance Results Analysis: Definition of the marketing plan, commercial animation schedule, and budgeting adapted to each brand's needs.

• Acquisition: Management of all acquisition channels: SEO, SEA, Affiliate Marketing, Social Media... (Facebook Ads, Google Ads, Affiliate Marketing, Email Marketing, Influencers, Partnerships…) and offers with an ROI-driven test & learn approach to scale key KPIs: CAC, acquisition volume, … Objectives and results: between 2k and 10k monthly acquisitions with a controlled CAC of <€9 - Acquisition of qualified leads.

• Loyalty: Development of loyalty and retention through various actions: gamification, scoring, churn prevention, etc. Key KPIs: Revenue, LTV, referral volume. Objectives and results: transform customers into ambassadors and maintain a strong LTV: >9 months.

• Brand Image: In collaboration with the communications manager and the rest of the marketing team:

- Definition of the image of different brands

- Harmonization of communications

- Brand image redesign

• Product Manager:

- Roadmap Management

- Launch of new features

- Website redesign and launch

• Launch of Own Brands: Creation and launch of new box brands (Qilibri, Rosa, Canopus).

• Management: Team of 5 people:

- Creative Team – Marketing & Communication Manager – Traffic Manager – 2 Community Managers (Apprentices).

- Central role with various departments (Purchasing, Logistics, Customer Service) to provide an optimal user experience.

- Direct reporting to the founder and shareholders.

• B2B Consulting and Support: For white-label boxes (Madmoizelle, Ines de la Fraissange, Alexandre Calvez, CMI…): Consultant role with various stakeholders to support them in their marketing strategy and in their audience monetization strategy through boxes.

Definition and implementation of strategic KPIs for customer profile personalization: 3 levels of dashboards and KPIs: Hotel, Regions, and Top Management.