Freelancer profile translated to English.
Back to original languageAbout Tanguy
I join your teams to define a coherent growth strategy with you, implement it, and adjust it until the desired result is achieved.
Do you need someone to drive your growth, but:
→ Hiring a good in-house growth profile takes time and is expensive
→ Your teams are overwhelmed and don't have time to search, test, and adjust
→ You already have tools, but no one to use them optimally
My solution:
I integrate into your teams with expertise, daily commitment, and responsibility for results.
1. We define your objectives and challenges together.
2. I share an ultra-personalized global action plan with you: definition of levers, tools to use, and your ecosystem.
3. You receive my quantified proposal, with the option to include or exclude certain proposed modules.
4. Once the quote is approved, I lay the groundwork (tool setup, lever activation) so that your teams can get on board with an operational environment. Finally, we establish a weekly meeting and a dedicated communication channel to ensure project progress.
Concretely:
→ I structure your overall acquisition and conversion funnel
→ I manage the chosen levers daily in an interconnected way: Meta Ads, CRM, social networks, commercial partnerships, …
→ I develop your ecosystem to amplify external growth: community, business opportunities, strategic collaborations
I favor a direct and transparent approach: what is not performing sufficiently is identified & adjusted.
My experience:
Over 3 years managing the growth of a tech startup in the acceleration phase: marketing a collaborative platform, complete acquisition (ads, CRM, social media), structuring a B2B partnership ecosystem.
I also built my experience in structured corporate environments: large cosmetic groups and investment banks.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Biarritz (up to 50km)
Experience
- HopupuGrowth OperatorOctober 2022 - Today (3 years and 8 months)Bayonne, FranceSports tech startup, Hopupu is developing by associating an ecosystem of players in the surf industry (businesses, associations, amateur and professional surfers) and promotes an innovative approach through collaboration between enthusiasts.Starting from an operational web app, Hopupu aims to develop nationally in B2C and B2B by:
- Massively increasing the number of users and engagement on the platform
- Structuring an ecosystem of strategic B2B partnerships
- Optimizing existing tools: CRM, social media, web app, ...
My mission is to support Hopupu's CEO in defining and operationally managing a growth strategy, regularly re-evaluated, based on five complementary levers:1. Organic Growth- Community management and content marketing
- Influencer marketing (content creator collaborations)
- Event management for field activation
2. Paid Acquisition- Setup, monitoring, and data analysis of targeted Meta Ads campaigns with controlled budgets
- Production of advertising content
- Co-marketing with partner brands
3. Strategic B2B Partnerships- Prospecting and marketing of the Hopupu solution
- Co-creation of value: Hopupu provides a qualified community, brands provide legitimacy + products
4. Conversion and Activation- Structuring and leveraging the CRM for semi-automated prospecting
- Human support for leads until conversion
5. Product and Retention- Contribution to 3 major product developments of the web app (UX/UI)
- Feedback from B2B and B2C channels to optimize user experience
Results:- Growth from 200 to 10k users (50% organic, 50% paid)
- 20 structured partnerships with SMEs/VSEs in the sector (triggering sales)
- Instagram followers multiplied by 10 (10k followers in 18 months)
- +450% of sessions on the platform in France
- +600% of engaged users & +2000% of user contributions
- Capbreton Surf SchoolCo-founderApril 2025 - Today (1 year and 2 months)FranceCapbreton Surf School differentiates itself from traditional surf schools through a tech-enabled approach and an extended value proposition: 100% digitized customer journey, premium mobile logistics, and all-inclusive packages in partnership with a local surf house.My mission is to lead the entire growth strategy and operations by coordinating 4 complementary areas:1. Product & Customer Experience
- Design and deployment of a fully automated yet human booking process (phone calls possible for any information)
- Development of a real-time surf lesson dispatching interface for instructors (automatic WhatsApp notifications to clients)
2. Strategic Partnerships & Distribution- Structuring of 10+ strategic brand and institutional partnerships to expand the ecosystem and boost territorial development
- Co-creation of surf + accommodation packages with partner surf houses
- Deployment of 1-week surf camp offers via Décathlon Travel (accommodation + breakfast included)
- Sourcing of equipment and accessories for sale from local brands
3. Organic Acquisition & Visibility- SEO optimization: top 5 ranking on Google searches and Google My Business from the first year
- Management of social networks as an acquisition channel
4. Multi-stakeholder Operational Coordination- Management of instructors and schedule optimization
- Daily logistics coordination between spots, equipment, and client groups
- Financial and operational team management
Results of this 1st season:- Optimized operational capacity: 3 lessons/day on average during high season (maximum logistical capacity)
- Google average rating of 5/5 maintained throughout the season
- Top 5 local SEO ranking
- +10 active partnerships generating qualified customer flows
- 40k views on social media & +40 followers per post
- Financial objectives met in accordance with the business plan
- Pierre Fabre GroupGlobal Digital Project ManagerSeptember 2021 - September 2022 (1 year)Lavaur, FrancePierre Fabre Cosmetics, a major player in dermo-cosmetics, is driving a multi-country digital strategy to accelerate its e-commerce transformation and maximize its online presence.My missionWorking within the A-Derma brand, to manage and optimize the performance of multi-country digital initiatives, in close collaboration with local teams and the group's e-commerce objectives.At the heart of the brand's challenges: a precise and rigorous international framework around the brand's "natural origin" dermo-cosmetic values and positioning.Main strategic axes:1. Deployment of the multi-country e-commerce strategy
- Launch of 10 new product ranges on Amazon
- Coordination with teams from 20 countries to optimize local e-commerce performance, in compliance with the precise framework defined by headquarters
2. Social media framework & communication channel management- Implementation of an annual editorial calendar deployed across all countries: about a hundred publications per year per country
- Analysis, synthesis, and reporting of countries' social media performance
- Optimization recommendations based on collected data
3. Performance monitoring of country websites- Analysis of organic SEO performance and production of reports for countries (traffic, engagement, conversion)
- Optimization recommendations for country websites, performance-oriented
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Education
- Marketing Management / Msc Corporate FinanceEDHEC Business SchoolMaster 1 & 2
- Digital Marketing & DataKEDGE Business School2020Master 2
Certifications
- Develop a social media influence strategy to convert and retain clientsLivementor2025
- Google Analytics FundamentalsGoogle2021