Tanguy D.

At Rena Conciergerie, I managed the digital strategy to increase brand visibility and support customer acquisition.

I was responsible for community management and Social Ads campaigns, from content creation to social media engagement, with a performance-oriented approach.

👉 Results:

Increased visibility and engagement on social media

Generation of qualified leads through advertising campaigns

Improved customer acquisition cost through campaign optimization

I also managed the website and SEO optimization (structure, content, natural referencing).

👉 Results:

Improved Google ranking

Increased organic traffic

Strengthened the brand's online presence

In parallel, I managed SEA (Google Ads) campaigns with an ROI-focused approach.

👉 Results:

Optimized campaign performance

Generated qualified traffic

Better advertising return on investment

Content writing, reporting, and continuous optimization were integral parts of my responsibilities to adjust the strategy and improve long-term results.

At Italy Renovation, I contributed to the development of the company's digital visibility and brand image, aiming for brand awareness, lead generation, and online credibility.

I was responsible for community management and Social Ads campaigns, including content creation, social media engagement, and campaign management, with a performance-oriented approach.

👉 Results:

Increased number of incoming prospects

Generation of qualified quote requests

Improved visibility and engagement on social media

I also managed the website and SEO optimization (structure, content, user experience) to improve natural referencing.

👉 Results:

Better ranking on search engines

Increased qualified traffic

Strengthened online credibility

In parallel, I managed SEA (Google Ads) campaigns with a focus on acquisition and continuous optimization.

👉 Results:

Generated targeted traffic

Increased conversions (leads / quotes)

Optimized acquisition cost

I also participated in the design of a sales brochure, in collaboration with a graphic designer, to enhance the visual consistency and commercial impact of the materials.

Content writing, reporting, online reputation management, and KPI analysis were integral parts of my responsibilities to adjust the strategy and maximize long-term performance.

At Media Institute, I contributed to structuring and deploying the communication and offer commercialization strategy, with a performance, acquisition, and loyalty-oriented approach.

I was responsible for developing action and communication plans per product, aligned with sales objectives. In collaboration with partner agencies, I managed the website, emailing campaigns, print material creation, partnership development, and the search for new strategic partners. I also created and updated content, ensuring editorial consistency and optimizing materials.

On the social media front, I managed social ads and community management, aiming to expand and engage communities, moderate discussions, and improve engagement across various social networks.

I also worked on CRM and data aspects, managing the database, implementing CRM strategies, segmenting audiences, and improving customer journeys.

Finally, I monitored performance through analytics and reporting tools (Google Analytics, CRM), analyzed KPIs, and implemented continuous optimizations to improve the profitability of marketing actions and the quality of leads.