Freelancer profile translated to English.

Description

🚀Online and Offline Media Strategy Expert

I help my clients maximize the impact of their advertising investments by defining the most suitable channels and targeting.

🔸+10 years of experiencein media agencies: Omnicom, Publicis, Interpublic

🔸Strategy expertise(consulting director for 7 years) andoperational mastery(campaign buying across digital and offline channels)

🔸 **Full-funnel approach**: Awareness / Consideration / Conversion / Loyalty

🔸 **Diversity of clients and assignments**: international groups (Renault Group, Kering) and SMEs

My Approach

✅ Client first: understand your offering, your challenges, your competitive landscape, your positioning, your target audiences

✅ Objectives: define strategic ambitions and set precise KPIs to measure success

✅ Resources: identify available means to accomplish the mission (tools, budgets, advertising content, internal and external expertise...)

✅ Strategy: communication channels, media partners and detailed plans, formats, targeting, performance indicators, innovations...

✅ Activation: negotiation and buying with media partners, campaign setup directly or via internal/external experts depending on the channel, performance monitoring

✅ Learnings: performance reports and challenge of different channels. Recommendations for future activations

Looking to structure or optimize your media strategy?

Launching a business and need communication advice?

Do you need media expertise within your company?

Let's get in touch to discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris 4e Arrondissement (up to 50km)

Omnicom Media Group
Global Account Director
PRESS AND MEDIA
September 2020 - April 2025 (4 years and 7 months)
Clients: Alpine and Mobilize - Europe

*Account Directorwith a scope covering France and International (7 countries)
Development and management of the360° media strategyfor two high-growth brands
*Coordination of media expertiseand monitoring of activations (buying, optimizations, reporting, learnings)

*Management of multi-country campaignscentralized on Social, SEA, and Display
Implementation ofoperational processesto support brand growth
*Team Management
Independent Business Owner
Acquisition / Growth Marketing
October 2019 - September 2020 (11 months)
Paris Area, France
Strategy and activation of acquisition campaigns: Social Media, SEA, Display
Client prospecting
Support for SMEs in their development (market research and business plans)
Publicis Media
Global Account Director
LUXURY GOODS
July 2019 - February 2020 (7 months)
Paris, France
Client: Kering Group (all brands) - Worldwide

*Online and offline media strategy

*Coordinationof the Publicis agency network worldwide
Monitoring and analysis ofcampaign performance
Deployment of digital tools and processes: Naming convention, Dashboard, Centralized Trafficking...
*Team Management(7 people)
Management of relationships with strategic partners (creative agencies, media reps, tech providers)

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Bachelor of Marketing and Communication
ESSEC BBA
2012
Ecole en 4 ans, avec spécialisation en marketing, 12 mois de stage et 6 mois d'échange au Mexique
MBA in Communication
ESG
2014
1 an de MBA en alternance en agence media chez Mediabrands

Check out Tanguy's education

Tanguy Bouf

Media Expert - Strategy and Activation

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