Freelancer profile translated to English.
Back to original languageAbout Tanguy
🚀Online and Offline Media Strategy Expert
I help my clients maximize the impact of their advertising investments by defining the most suitable channels and targeting.
🔸+10 years of experiencein media agencies: Omnicom, Publicis, Interpublic
🔸Strategic expertise(consulting director for 7 years) andoperational mastery(campaign purchasing on digital and offline channels)
🔸 **Full-funnel approach**: Awareness / Consideration / Conversion / Loyalty
🔸 **Diversity of clients and assignments**: international groups (Renault Group, Kering) and SMEs
My Approach
✅Client first: understanding your offering, your challenges, your competitive landscape, your positioning, your target audiences
✅Objectives: defining strategic ambitions and setting precise KPIs to measure success
✅Resources: identifying available means to carry out the mission (tools, budgets, advertising content, internal and external expertise...)
✅Strategy: communication channels, media partners and detailed plans, formats, targeting, performance indicators, innovations...
✅Activation: negotiation and purchasing with media partners, campaign setup directly or via internal/external experts depending on the channel, performance monitoring
✅Learnings: performance reports and challenge of different channels. Recommendations for future activations
Looking to structure or optimize your media strategy?
Launching a business and need communication advice?
Need media expertise within your company?
Let's get in touch to discuss!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris 4e Arrondissement (up to 50km)
Experience
- L'Oréal SA - L'Oréal FranceConsultant - Media ManagerFASHION AND COSMETICSJanuary 2026 - Today (7 months)Levallois-Perret, FranceL’Oréal Luxe – Global Team- Deployment of global media strategy to regional and local teams- Monitoring and reporting of local media investments and adoption of strategic solutions from global partners- Optimization of reporting tools and dashboards in collaboration with development teams- Management of relationships with global media partners
- Omnicom Media GroupGlobal Account DirectorPRESS AND MEDIASeptember 2020 - April 2025 (4 years and 7 months)Clients: Alpine and Mobilize - Europe*Account Directorwith a France and International scope (7 countries)
- Development and management of the360° media strategyfor two high-growth brands
*Management of multi-country campaignscentralized on Social, SEA, and Display- Implementation ofoperational processesto support brand scaling
- Independent Business OwnerAcquisition / Growth MarketingOctober 2019 - September 2020 (11 months)Paris Area, FranceStrategy and activation of acquisition campaigns: Social Media, SEA, DisplayClient prospectingSupport for SMEs in their development (market studies and business plans)
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Education
- Bachelor Marketing and CommunicationESSEC BBA2012Ecole en 4 ans, avec spécialisation en marketing, 12 mois de stage et 6 mois d'échange au Mexique
- MBA CommunicationESG20141 an de MBA en alternance en agence media chez Mediabrands