About Tangui
French
Native or bilingual
English
Conversational
Experience
- FreelanceMedia Buyer - Paid Media ConsultantE-COMMERCESeptember 2025 - Today (11 months)Biarritz, FranceAdvanced Tracking Deployment & Paid Media Performance
- Technical Infrastructure: Setup of Meta Pixel, Conversion API (CAPI), and Server-Side via GTM.
- Data Intelligence: Automated Looker Studio Dashboards for real-time business monitoring.
- Audit & Profitability: Analysis of target CPA and break-even point based on your actual margins.
- Creative Strategy: Optimized landing pages and data-driven creative briefs based on user behavior.
- Full-Spectrum Paid Activation: Google & Meta Ads management focused on profitability (ROAS) and lead generation.
Significant Results:- Data Reliability: +15% conversion visibility (Meta API & GTM).
- Cost Optimization: -28% CPC through creative testing and quality score.
- Web Performance: Increased conversion rate from 3.2% to 5.1%.
- La DriftEvent Project ManagerCULTUREOctober 2022 - May 2025 (2 years and 7 months)Byron Bay, NSW, AustraliaAcquisition & Social Strategy
- 360 Digital Communication: Branding, social media management, and multi-channel visibility strategies.
- Performance Activation: Implementation of Anglo-Saxon marketing practices (Meta Ads, ROI-driven mindset, data-driven culture).
- Management & Logistics: Vendor relations, local partnership management, and team coordination in an international environment.
Key Results:- Attendance: +40% attendance through digital channel optimization.
- Performance: 4x ROI on invested advertising budgets.
- Acquisition: 15% CPA reduction through localized targeting.
- Awareness: +120% social media followers in 6 months.
- SOLYLENDMarketing & Development OfficerE-COMMERCESeptember 2020 - September 2022 (2 years)Bordeaux, FrancePaid & Crowdfunding Strategy (Solylend)
- Multi-channel Management: Google, Meta & LinkedIn Ads management focused on conversion.
- Funnel and project positioning optimization.
- ROI-driven Management: Real-time reporting and profitability analysis (target CPA).
- Growth: Email marketing strategies and media partnership development.
Key Results:- 85% success rate on +20 accompanied fundraising rounds.
- +60% conversion (increase from 3.2% to 5.1%) through LP optimization.
- -28% CPC on Meta Ads thanks to creative testing (Creative Strategy).
- Automated reporting for micro-level business KPI tracking.
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Education
- Intensive Media Buyer BootcampAdes Bootcamp2025Etude en profondeur sur les outils et bonnes pratiques du media buying SEA/SMA
- MasterInseec Grande école2022Programme en Alternance Marketing Digital & E-Commerce SEA/SEO, CRM, Web Analyse, IA