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Tangui LorvellecTL

Tangui Lorvellec

🚀 Expert Meta Ads - Google Ads (Adwords)

€300/day
Biarritz, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tangui

I help sports & lifestyle e-commerce brands grow their sales through online advertising

🏅 Media Buyer trained at Ades Bootcamp (SEA & SMA)
📊 Performance & real profitability-oriented Paid Media Expert
🚀 Specializing in Google Ads, Meta Ads & full-funnel strategies
📈 Data, finance, and creative-driven optimization

Partner with me for growth and profitability:

As I launch my freelance business, I offer serious and personalized support at a very competitive rate.

I can assist you with:

🚀 Google Ads & Meta Ads Management → Business Strategies (profitable target CPA & break-even budget).
đŸ‘šđŸŒâ€đŸŽš Creative Strategist Support → Hook rate and concept analysis to iterate on best-selling visuals.
📈 Analysis & Reporting (Looker Studio) → Business KPI tracking and micro-level creative performance analysis.
🛠 Tracking & Web Analytics (GTM & Analytics) → Advanced configuration (GA4, Pixel & Conversion API) for reliable data.

My significant references:

-> Solylend: 85% success rate on +20 fundraising rounds (Conv. from 3.2% to 5.1%).
-> E-commerce (Owner): Built and scaled 2 sites from scratch to profitability.
-> Meta Performance: Reduced CPC by -28% through creative testing.

What else?

📈 Financial Analysis (Margin & Target CPA)
✅ Creative Testing Methodology (Creative Strategy)
📟 360 Marketing Vision (Funnels & Offers)

Response within 30 minutes.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Freelance
    Media Buyer - Paid Media Consultant
    E-COMMERCE
    September 2025 - Today (11 months)
    Biarritz, France
    Advanced Tracking Deployment & Paid Media Performance
    • Technical Infrastructure: Setup of Meta Pixel, Conversion API (CAPI), and Server-Side via GTM.
    • Data Intelligence: Automated Looker Studio Dashboards for real-time business monitoring.
    • Audit & Profitability: Analysis of target CPA and break-even point based on your actual margins.
    • Creative Strategy: Optimized landing pages and data-driven creative briefs based on user behavior.
    • Full-Spectrum Paid Activation: Google & Meta Ads management focused on profitability (ROAS) and lead generation.

    Significant Results:
    • Data Reliability: +15% conversion visibility (Meta API & GTM).
    • Cost Optimization: -28% CPC through creative testing and quality score.
    • Web Performance: Increased conversion rate from 3.2% to 5.1%.
    SEA Google Ads Meta Ads Lead Generation Paid Media
  • La Drift
    Event Project Manager
    CULTURE
    October 2022 - May 2025 (2 years and 7 months)
    Byron Bay, NSW, Australia
    Acquisition & Social Strategy
    • 360 Digital Communication: Branding, social media management, and multi-channel visibility strategies.
    • Performance Activation: Implementation of Anglo-Saxon marketing practices (Meta Ads, ROI-driven mindset, data-driven culture).
    • Management & Logistics: Vendor relations, local partnership management, and team coordination in an international environment.

    Key Results:
    • Attendance: +40% attendance through digital channel optimization.
    • Performance: 4x ROI on invested advertising budgets.
    • Acquisition: 15% CPA reduction through localized targeting.
    • Awareness: +120% social media followers in 6 months.
    Community Management Creative Strategy Meta Ads SEA Facebook Ads
  • SOLYLEND
    Marketing & Development Officer
    E-COMMERCE
    September 2020 - September 2022 (2 years)
    Bordeaux, France
    Paid & Crowdfunding Strategy (Solylend)
    • Multi-channel Management: Google, Meta & LinkedIn Ads management focused on conversion.
    • Funnel and project positioning optimization.
    • ROI-driven Management: Real-time reporting and profitability analysis (target CPA).
    • Growth: Email marketing strategies and media partnership development.

    Key Results:
    • 85% success rate on +20 accompanied fundraising rounds.
    • +60% conversion (increase from 3.2% to 5.1%) through LP optimization.
    • -28% CPC on Meta Ads thanks to creative testing (Creative Strategy).
    • Automated reporting for micro-level business KPI tracking.
    Paid Media Google Ads Facebook Ads Creative Strategy Meta Ads

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Education

  • Intensive Media Buyer Bootcamp
    Ades Bootcamp
    2025
    Etude en profondeur sur les outils et bonnes pratiques du media buying SEA/SMA
  • Master
    Inseec Grande école
    2022
    Programme en Alternance Marketing Digital & E-Commerce SEA/SEO, CRM, Web Analyse, IA

Skill set

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