Freelancer profile translated to English.
Back to original languageAbout Amy
Do you want to develop your business in China, understand the purchasing behaviors and expectations of Chinese consumers, and potentially captivate and retain this clientele? I can assist you with your projects.
With an MBA in Luxury and Fashion Management, I have acquired 7 years of field experience in E-commerce and digital communication. Having worked for French brands and Chinese E-commerce sites, I know all the relevant facets of project management.
With strong expertise and sensitivity to the world of fashion/luxury/lifestyle, I implement strategies for clients (Ines de la Fressange Paris, Cambridge Satchel, Aubade, etc.) to enhance their prestige while growing their revenue within the Chinese E-commerce ecosystem.
My services include:
⭐ Local market study and company situation analysis
⭐ Omnichannel strategy implementation
⭐ Tender process for TPs and communication agencies
⭐ Digital communication plan development; content planning
⭐ Management of Chinese social networks and local influencers
⭐ E-commerce store setup; product listing and stock management
⭐ Distribution chain management
⭐ B2B sales; promotional material creation
⭐ Participation in trade shows
Feel free to contact me to discuss your project further.
French
Native or bilingual
Chinese
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AttitudeParisBusiness Strategy and Branding ConsultantJanuary 2023 - Today (3 years and 7 months)Paris, Francewww.attitudeparis.fr Audit and Strategy for the Chinese Market, tailored diagnosis and roadmap. Branding Strategy, adaptation of storytelling and content. Strategic and operational consulting and management on platforms (Tmall, RED, TikTok) to combine performance and brand image. Connecting brands with partners; facilitating collaborations.
- Ines de La Fressange ParisMarketplace Project ManagerFASHION AND COSMETICSAugust 2021 - December 2022 (1 year and 4 months)Paris, Francewww.inesdelafressange.fr Contribution to the brand's Marketplaces projects (Tmall, POIZON, YOOX, LaRedoute) with the aim of improving its visibility and revenue; monitoring performance indicators. Coordination with the communication agency for China, validation of the communication plan on RED, WeChat & Weibo; selection of visuals & content, optimization of budget allocation, performance monitoring. Collaboration with Chinese influencers, sending articles and follow-up, organizing video shoots; setting up Livestreaming on Tmall; organizing sales events on WeChat and Red with KOLs. Management of the brand's Tmall store: Development of the commercial plan with the local team; definition of the product offering, promotional policy, E-shop design. Coordination of operational aspects: IT interface construction, logistics, customer service, invoicing & payment.
- AMJ GroupPurchasing and Export ManagerE-COMMERCEMay 2019 - July 2020 (1 year and 2 months)Paris, Francewww.aomygod.com Purchasing of cosmetic, fashion & children's brands (e.g: Aptamil, Biosteme, L'occitane, Boiron, Mustela) for AMG and its stores. Supply chain optimization; analysis of tender responses; negotiation of commercial terms; contract monitoring. Connecting brands with AMJ for distribution in China; providing marketing advice to ensure brands are well represented.
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Education
- MBA in Luxury and Fashion ManagementParis School of Business,MBA en Management du Luxe et de la Mode
- Master of Science in AdministrationUniversity of Southern California,Master en Administration Publique
Certifications
- Inside LVMHLVMH2023