About Tamara
I bring eleven years of strategic communications experience across major airlines, global technology companies and premium consumer brands, including Wizz Air, S7 Airlines, Yango and Estée Lauder Companies. My background spans crisis response, market entry, executive positioning, product launches and reputation work across the Middle East, Europe, the United Kingdom, the CIS, Latin America, Africa and South Asia.
I currently run Quite So - a strategic communications advisory for leaders and organizations in complex, fast-moving and highly regulated markets.
English
Native or bilingual
Russian
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Wizz AirSenior Communications ManagerAVIATION AND AEROSPACEJanuary 2023 - May 2025 (2 years and 4 months)Budapest, HungaryOwned corporate communications strategy and execution across 50+ EMEA markets, leading an in-house team and a network of international agencies.Architected the 'Customer First' brand and corporate narrative, lifted positive media presence by 70% and reduced negative reach by 33% YoY.Built and managed tier-1 media relationships across business and aviation press.Delivered 30+ high-profile executive engagements — preparing senior leadership for major media moments, interviews and press conferences.Drove integrated launch campaigns generating 1,000+ mentions for the All You Can Fly subscription and 500+ for the A321XLR launch.Led crisis communications during airspace closures, geopolitical disruption and large-scale operational incidents running rapid-response and mitigation plans alongside legal, operations and government affairs.
- Yango GroupGlobal Head of Communications - Ride and DeliveryTECHJune 2025 - June 2026 (1 year)Dubai City, United Arab EmiratesLed all communications for Yango's Ride & Delivery business — corporate, consumer, regulatory — across 25+ markets, owning the narrative around business strategy, growth, market entry and reputation.Built the integrated communications strategy aligning brand, digital, CSR and policy — driving a 20% lift in share of voice in priority markets in the first six months.Built a global digital communications function from scratch, sharpening platform safety, community and creator narratives in earned media.Advised C-suite on cross-market positioning and lead thought leadership on platform innovation, regulatory engagement and responsible technology.Led policy communications around platform safety standards building trust with regulators, riders and partners across emerging markets.
- S7 AirlinesPress SecretaryAVIATION AND AEROSPACEAugust 2018 - December 2022 (4 years and 4 months)Moscow, RussiaLed corporate, brand and safety communications across the holding — building the corporate narrative for both consumer airline and B2B businesses (maintenance, cargo, ground handling) through the COVID-19 crisis.Steered reputation through the aviation sanctions crisis with a series of corporate and safety-led activations, securing a top-3 spot in Forbes' most reputable brands ranking.Oversaw ESG and sustainability communications — landed Russia's first SAF-powered flight with Tier-1 coverage including national TV, building a regulator-credible sustainability narrative.Built influencer and creator partnerships — scaled reach by 6x against benchmark and delivered 350% ROI on influencer-led commercial activations.
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Education
- BA in Advertising and Public RelationsMoscow State Institute of International Relations (MGIMO University)2016Graduated with Honors, GPA 4.96 out of 5.00