Freelancer profile translated to English.
Back to original languageAbout Tamara
My work as a senior copywriter focuses on building meaningful brands, translating the essence, vision, and purpose of each project into clear, coherent, and emotionally relevant communication.
I don't write isolated texts. I design strategic narratives that support brand positioning, value perception, and the relationship with its audience.
I assist brands and professionals in defining their verbal identity, establishing the tone of voice, narrative line, and key messages that guide all their communication. Based on this foundation, I develop copywriting strategies for websites, social media, advertising campaigns, and email marketing, always aligned with business objectives and the brand's current stage.
I approach copy through a balance of strategy and sensitivity, combining clarity, storytelling, and ethical persuasion to create messages that connect, build trust, and convert without losing authenticity.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Racks LabsSENIOR COPYWRITERTECHJune 2025 - November 2025 (5 months)Madrid, SpainI defined the brand identity for the different business verticals to establish communication strategies across various online platforms.I was responsible for the design and creation of the copywriting strategy for sales pages and corporate websites.I designed, planned, and executed content marketing strategies for social media with the aim of positioning the brand, generating authority, and attracting new clients.I defined and applied strategic brand storytelling to each piece of content on all company communication platforms.I designed the email marketing strategy and executed email copywriting according to the created plan.I designed and executed corporate communications and documents for implementation in the various strategies of each business vertical.I participated in the launch phases of infoproducts, creating the copywriting strategy for sales funnels.I analyzed results and metrics to observe the performance of applied strategies, in order to replicate best practices or propose improvement avenues for future actions according to sales objectives.Based on the above, I drafted performance reports to present to the marketing director and the company's CEOs.
- Atelier BrandSoulSENIOR COPYWRITERMarch 2025 - Today (1 year and 5 months)Madrid, SpainAt BrandSoul, I serve as a copywriter and brand strategist, leading the definition and construction of verbal identities from a strategic and narrative perspective.My work begins at the foundation: understanding the essence of the business, its vision, its desired positioning, and the type of client it aims to attract, to transform all of this into a coherent, solid, and recognizable brand identity.I am responsible for defining the brand identity, including the tone of voice, narrative line, and key messages that guide all communication. Based on this foundation, I develop copywriting strategies that ensure consistency, intention, and direction across all brand touchpoints.I design and execute copy strategy for websites and landing pages, working on the narrative structure, message hierarchy, and texts aimed at both positioning and conversion. The goal is to translate complex value propositions into clear, desirable messages aligned with the brand level each project seeks to build.On social media, I develop the narrative and content strategy, defining pillars, storytelling approaches, and message types that build authority, emotional connection, and community. Here, the objective is not just to "post," but to use content as a strategic tool to reinforce identity, perception, and positioning.I also design copy for advertising campaigns and email marketing strategies when required by the client. In this case, I develop nurturing systems that educate, build trust, and guide the potential client towards decision-making.
- VAL Academy - César Val ConsultingSENIOR COPYWRITERLUXURY GOODSSeptember 2024 - April 2025 (7 months)Madrid, SpainI was responsible for creating and implementing the company's digital copywriting strategy.I designed and executed sales landing pages and corporate websites applying SEO and sales funnels.I participated in the design of the launch strategy for their infoproducts, where my work consisted of designing the copywriting strategy for all phases of the launch across different platforms.I was in charge of creating the email marketing strategy.I designed and executed the communication strategy and managed their WhatsApp community.I was responsible for the planning, creation, and writing of content for their social media.I worked closely with the sales team to provide support and structure the sales closing strategy.I wrote performance reports for decision-making and reorientation of future strategies.
Recommendations
Be the first to recommend Tamara
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- CERTIFICATION IN COPYWRITING.Escuela de Copywriting2022CERTIFICACIÓN EN COPYWRITING.
- FASHION AND LUXURY MARKETING AND COMMUNICATION.Mindway2022MARKETING Y COMUNICACIÓN DE MODA Y LUJO.