Freelancer profile translated to English.

Description

A trade marketing and merchandising professional, I developed my expertise in the cosmetics industry within renowned houses (Yves Rocher, Shiseido, L'Oréal). I managed 360° trade initiatives (in-store & online), the development of POS displays, and key account management autonomously.

I am involved in the entire trade cycle: scoping, coordination, field deployment, and performance analysis, with a strong emphasis on execution quality and respect for brand identity.

My recent experience at Take Care Cosmetics strengthened my business acumen (commercial development, negotiation, performance management) while confirming my passion for product showcasing.

Today, I have chosen to go freelance to support brands and retailers in their trade marketing, merchandising, and development projects.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Take Care Cosmetique
Commercial Development Project Manager
October 2022 - July 2024 (1 year and 9 months)
Miniso, Concept Store.
• ▪ Implementation & monitoring of merchandising KPIs. (6 brands and over 1000 SKUs) – Annual budget €30K → +25% stock turnover
• ▪ Development & execution of the commercial strategy for the cosmetic brand Take Care – 2023 Revenue: €3M → +50% Revenue vs 2022.
• ▪ Commercial negotiation: Referencing & annual agreements for the accounts in my scope.
• ▪ Management & commercial monitoring of the 2024 Olympic Games collection – Revenue: €1M.
Retail Merchandising Project Management Marketing and Communication Planning
L'Oréal – Division Produits Professionnels
Trade Marketing Project Manager
August 2021 - August 2022 (1 year)
• ▪ Creation of annual joint business plans for the accounts in my scope.
• ▪ Project Manager: Implementation, Management, Monitoring, Analysis, and Reporting of KPIs for the commercial performance of each operation and product sales. (8 operations over 1 year).
• ▪ Creation of monthly internal and external communication materials → +20% team engagement.
Shiseido
Trade Marketing Assistant & Merchandising Project Manager
July 2021 - December 2021 (5 months)
• ▪ Trade Marketing Project Manager: 360° development, monitoring, analysis, and KPI reporting of online & offline operations.
• ▪ Merchandising Project Manager: Development, negotiation, analysis, KPI reporting, and purchasing of merchandising tools: POS displays, tester holders, shelf stoppers, signs, danglers. (2 per brand)
• ▪ Creation of merchandising principles based on new products: assortments, validation, and distribution. (2 launches per brand)