Freelancer profile translated to English.
Back to original languageAbout Ta&i
Nearly 20 years behind the stoves. Today, I transform what you cook into texts that sell in France and internationally.
Former chef turned food copywriting expert, I am the only HCR copywriter to combine operational field experience with a proprietary method based on food neuro-marketing and an OSINT research approach applied to the restaurant industry.
What I do concretely:
Your menus, Google listings, sales pages, newsletters, and social media written with the precision of a chef and the effectiveness of a persuasion expert.
Every word has an intention. Every description is designed to trigger the desire to buy before the customer has even tasted.
My 3 areas of expertise:
Food & HCR Copywriting: menus, product sheets, landing pages, emailings, restaurant SEO, social media content, HACCP documents, technical sheets, and much more.
Food Neuro-marketing: audit of your existing materials, restructuring of your messages according to buying decision mechanisms. Measured impact on average ticket and perceived value.
Food Watch & OSINT: in-depth competitive analysis, mapping of market players, identification of positioning opportunities. OSINT methodology applied to the restaurant and food commerce industry.
What sets me apart:
I developed TA&I Analyzer, a proprietary SaaS (INPI registered 2026) that measures the commercial impact of a description through a Sensory Score. Your texts are optimized and measured, not written on instinct.
Services provided in France and internationally. Clients in Europe, DOM-TOM, and the global French-speaking market.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- TA&I - TRUCS, ASTUCES & INSPIRATIONS | FREELANCECOPYWRITER & DIGITAL MARKETING CONSULTANTRESTAURANTS AND FOOD SERVICEMarch 2025 - Today (1 year and 3 months)Aix-en-Provence, FranceEditorial engineering: Writing complex content adapted to institutional audiences. Synthesis & Clarity: Restructuring dense information for immediate understanding. Digital strategy: Managing information campaigns and e-reputation. SEO Optimization: Semantic analysis and rigorous content structuring.
- Association de recherches internationalCOMMUNICATION AND DIGITAL MANAGEMENT OFFICER (VOLUNTEER/MISSION)AVIATION AND AEROSPACEJanuary 2026 - Today (5 months)Digital overhaul: Restructuring web architecture for clarity and accessibility. Institutional writing: Creating content and materials for members. Management & Administration: Implementing secure collection systems and dematerializing administrative processes.
- TA&I Copywriting & ConceptsCOPYWRITERRESTAURANTS AND FOOD SERVICEApril 2025 - November 2025 (7 months)Youfoodz, Virginia, QLD, AustraliaConception of informative and structured writing materials for a large user base. Ensuring editorial consistency and optimizing message clarity based on user feedback analysis.
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Education
- PROFESSIONAL CERTIFICATION – EDITORIAL STRATEGYLIVEMENTOR2025CERTIFICATION PROFESSIONNELLE – STRATÉGIE RÉDACTIONNELLE
Certifications
- HACCPFCI Hygiene and Safety
- CAP Baker / Pastry ChefNational Education2008