Freelancer profile translated to English.

Description

Are you looking for a true conductor, capable of managing both your business needs and your integration teams on simple or complex CRM projects involving multiple stakeholders.

My background and skills make me the ideal candidate to meet your challenges.

Specializing in the implementation of "CUSTOMER CENTRIC" projects for large accounts (CRM, Marketing, Data Platform, 360° Customer View...), I have supported several leading companies such as Total, Renault, Arval (BNP), Kering, LVMH (RIMOWA & DIOR), IRP Auto, MGEN, COVEA, and many others in their digital transformation.

Having worked within consulting firms, I have held several operational and strategic roles. I have trained several employees and built relationships with publishers.

Examples of roles:

Program Management
CRM Project Manager
Team Lead (Technical, Functional, or Hybrid)
Technical-Functional Architect
Functional Consultant (Scoping & Specifications)
Product Owner
Scrum Master
Data Owner

Example missions

Assistance in choosing CRM / Marketing solutions
Scoping and formalization of processes (B2B/B2C Sales, Service, Marketing)
Implementation of CRMs (Salesforce, Pega, Dynamics, Hubspot)
Implementation of a single customer view / Customer Data Platform (CDP)

General skills:

Workshop facilitation
Leadership
Ability to unite (teams, business units, subsidiaries, countries...)
Team management
Schedule and budget management
Conflict management
Agile / SAFe

My technical-functional skills:

IT / Cloud Architecture
CRM
Marketing Automation
CDP
Salesforce
Dynamics
PEGA
Hubspot

I master the entire project lifecycle, from defining strategic objectives to implementing solutions and deploying them with a particular focus on change management from the project's inception.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

BBraun
Change Management Salesforce Sales B2B
PHARMACEUTICALS INDUSTRY
October 2025 - January 2026 (3 months)
Paris, France
Training of +100 people on Salesforce Sales and Marketing
Gathering and formalizing needs and pain points
Presentation of new sales processes
Gathering feedback and formalizing evolution requests
Facilitating training sessions for B2B sales teams (8 teams of 10 people)
Facilitating training sessions for marketing teams (2 teams of 10 people)
Uniting teams around the group's vision
Tips for better use of the Salesforce standard
Salesforce Sales Cloud Salesforce Marketing Cloud Change Management Business Analysis Business Analyst Project Manager
Bpifrance
On Malt
CRM Project Manager - Scoping and implementation of a Salesforce CRM
PUBLIC SECTOR
October 2024 - July 2025 (9 months)
Paris, France
Context
Bpifrance supports companies through more than 10 communities (FrenchTouch, FrenchCare, Deeptech...).

The proliferation of tools and databases has complicated the exploitation of data from these communities and made it impossible to build a 360° customer view. To remedy this situation, I was hired to identify and formalize the needs of the different communities, and to harmonize the various community processes.

Once the project was approved, I was responsible for implementing the CRM and the account (Companies) and contact (CDP) repository to build a 360° customer view.

Roles & Responsibilities
Analysis of business needs of the poles (Support, Corporate Relations, Talents, Communities, Communication).
Scoping and selection of the CRM solution, in alignment with the existing system (CRM Family, Salesforce, Dynamics).
Data governance and GDPR compliance, centralization of information and automation of updates.
Definition of a Core Model for a 360° view of companies and contacts.
Deployment and change management support, team training, and KPI monitoring.

Results & Impacts
Centralized and scalable solution, ensuring operational efficiency.
360° view of companies and contacts, improving synergy between poles.
Automation of processes, reducing errors and manual tasks.
Optimization of data governance and GDPR compliance.

This mission helped to structure the communities' CRM tools, improve collaboration, and optimize community management.
Digital Transformation Project Management CRM Salesforce Service Cloud Salesforce Sales Cloud
TNP CONSULTANTS
Director of "Customer Engagement" Offering
BANKING AND INSURANCE
July 2021 - May 2024 (2 years and 10 months)
Paris, France
Context
As Director, I led the Salesforce Practice and then the Customer Offering: CRM, CDP, AI & Marketing Automation on Salesforce, Dynamics 365, Pega, and HubSpot, combining strategy, operational management, and project steering.

Roles & Responsibilities
✅Management and steering of strategic projects
Responsible for the scoping, organization, and operational monitoring of CRM, CDP, and Marketing Automation projects.
Implementation and management of project governance (steering committees, milestone tracking, risk management).
Supervision of project teams (Business Analysis/Project Management, integrators, technology partners).
Definition of roadmaps and monitoring of performance indicators (KPI, ROI).

✅Design and realization of CRM, Data & AI solutions
Active participation in the design of technical and functional architectures.
Monitoring and coordination of solution build, test, and deployment phases (Salesforce, Dynamics, Pega, HubSpot).
Support for teams in adopting Agile and DevOps methodologies.

✅Development of the offering and sales strategy
Structuring and growth of the Customer Engagement offering.
Business development, tender responses, and contract negotiation.
Establishing strategic partnerships with Salesforce, Microsoft, Pega, HubSpot, MuleSoft, OwnBackup...

✅Financial management and performance monitoring
Management of the Business Line's P&L, budget monitoring, and cost optimization.
Management of invoicing and margin tracking to ensure project profitability.

Results & Impacts
🚀 Successful steering of large-scale CRM/CDP projects, with a direct impact on customer strategy.

📊 Optimization of customer journeys and interaction automation, strengthening commercial and marketing efficiency for clients.

🔄 Customer satisfaction rate of 100%.

💡 Growth and structuring of the Business Line
Sales Strategy Steering Steering Committee Steering Tools Sales Negotiation