Freelancer profile translated to English.

Description

I am passionate about web analytics and digital marketing with 4 years of experience. My superpower? Tracking and CRO. Armed with my Javascript and SQL certifications, I excel with Google Analytics and Google Tag Manager.

In short, I am your ally to transform your data into winning decisions! 🏅

My Expertise 📚

Tracking and CRO : Advanced expertise in web performance monitoring and platform optimization to maximize conversions.
Google Analytics and Google Tag Manager : Lead on GA4 migration projects and trainer in GA4/GTM.
Performance Analysis: Lead on the performance analysis of a global brand website, with rigorous KPI monitoring.
Data-Driven Decisions : Optimization of decision-making through precise and relevant dashboarding.

Notable Achievements 💻

Migration to GA4 : Lead on a migration project to Google Analytics 4, ensuring a smooth transition and optimal integration of new features.
Training : Trainer in GA4 and GTM, sharing my knowledge to help marketing teams become autonomous in their use of analysis tools.
Performance Analysis : In-depth analysis for global brand websites, contributing to effective and data-driven marketing strategies.

Certifications 🏆

Google Analytics Certified
Data Analyst in SQL (Data Camp)
User of Contentsquare

Data made simple, Insights made powerful! 💪

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nantes (up to 50km)

Boursorama
Digital Analyst
BANKING AND INSURANCE
April 2024 - Today (2 years and 2 months)
Paris, France
Web Analytics
-Writing requirements
-Creating tagging plans for websites and mobile applications
-Implementing analytics and tag management solutions
-Setting up consent management solutions
-Testing and data quality monitoring
-Creating monitoring dashboards

Media and Attribution
-Campaign performance tracking
-Creating Floodlight tags
-Monitoring and running attribution and campaign management tools
-Consolidating campaign data
Elevate | Agence Data & Technologies Marketing
Senior Data Marketing Consultant
CONSULTING AND AUDITS
May 2021 - March 2024 (2 years and 11 months)
Paris, France
Clients: Decathlon Singapore | Allianz | Pernod Ricard

Defining Analytical Strategy
- Identifying business objectives based on the environment: sites/applications
- Facilitating workshops to define KPIs
- Designing and delivering measurement plans to align performance measurement strategy across different marketing/digital/customer experience teams.
- Auditing marketing data ecosystem tools (Digital Analytics, Tag Management System).

Dashboarding, Consent Management Platform, UX Analytics
- Implementing analytical solutions
- Building tagging plans for websites and mobile applications via Google Tag Manager, Firebase Analytics, and Google Analytics 360
- Setting up analytical solutions (views, properties, custom dimensions, segments, etc.)
- Implementing tag management systems (Google Tag Manager, TagCommander, etc.)
- Supporting technical teams in tracking implementation
- Validating tracking in production and pre-production environments.
- Monitoring data quality over time

Reporting & Dashboarding / Data Visualization
- Requirements definition workshops: defining scope, key performance indicators, and identifying data sources.
- Creating reports or dashboards in Excel, Google Sheets, and Data Studio.
- Maintaining and evolving reports/dashboards
- Presenting and facilitating reports/dashboards with business teams
Web analytics GDPR Dashboard Tracking Adobe Analytics Matomo Google Tag Manager OneTrust Looker Studio Google Data Studio Evidon Piano Analytics MySQL
BNP Paribas Asset Management
Proxy Product Owner & Web Performance Analyst
BANKING AND INSURANCE
January 2020 - July 2020 (6 months)
Paris, France
Proxy Product Owner
- Identifying client needs, defining and managing the product backlog
- Coordinating the development and validation of features with UX and Developer teams
- Supervising tests and user workshops
- Creating tickets for new features and user stories
- Producing project communication and documentation
- Maintaining and managing various digital projects

Web Performance Analyst
- Identifying KPIs and creating dashboards
- Tracking KPIs and presenting analysis during weekly and monthly meetings
- Ad hoc analysis and data extraction for quick problem solving
Google Analytics Looker Studio Microsoft Excel Trello Atlassian JIRA