Freelancer profile translated to English.

Description

I don't just create 'pretty' things: I create visuals that sell.

Where other designers stop at aesthetics, I design YouTube thumbnails and ad images optimized for clicks and conversions. Each creation is designed for your audience, your platform, and your performance goals. The result: more engagement, less wasted budget.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Agence ux
Graphic Designer – specialized in web & ad content
PUBLISHING
January 2023 - December 2025 (2 years and 11 months)
Bordeaux, France
Job Title: Graphic Designer – Creation of content for the web
Employer: UX Agency

Period: 01/2023 to 12/2025

Context: Within the agency, responsible for visual production for social media and advertising campaigns for several clients.

Tasks Performed:

· Design YouTube thumbnails optimized for clicks (click-through rates, mobile readability, strong visual hook) while respecting channel graphic guidelines.
· Create advertising images for Meta Ads (Facebook/Instagram), Google Display, and LinkedIn Ads campaigns, adapting formats (square, story, landscape).
· Collaborate with community managers to translate marketing concepts into impactful visuals.
· Conduct A/B tests on thumbnails to identify the most effective compositions.

Responsibilities:

· Ensure the consistency of the visual identity across all deliverables.
· Meet tight deadlines (e.g., production of 10 thumbnails/week for 3 different channels).
· Adapt creations to the technical constraints of each platform (dimensions, file size, readable fonts in thumbnails).

Deliverables Produced:

· YouTube thumbnails (1920×1080 px) – approx. 15 to 20 per month.
· Advertising images for social media campaigns – various formats (1080×1080, 1080×1920, 1200×628).
· Display banners (300×250, 728×90, etc.) for retargeting.

Key Results (optional but valuable):

· Improvement of average thumbnail CTR by +18% in 3 months.
· Creation of over 50 advertising visuals that generated 200k+ impressions.