Freelancer profile translated to English.
Back to original languageAbout Sylvie
My career has been marked by a dual passion: Perfume and Brands.
For over 25 years, I have developed a comprehensive expertise in the field, from fragrance houses to international brands and entrepreneurship.
As a member of the executive committee, I have notably led the perfume strategies for unique and demanding designers such as Yves Saint Laurent, Jil Sander, and Jean Paul Gaultier. My career has allowed me to cover the entire value chain, from vision to olfactory creation, through to go-to-market and e-business.
Today, I focus on brand management for brands seeking to make their uniqueness a driver of healthy and sustainable growth.
My motto? A brand is a promise; a great brand is a promise kept.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TiLCo-founder and CEOLUXURY GOODSDecember 2018 - December 2025 (7 years)Paris, France
French brand of natural high-end skincare, based on an ancestral tree, the Linden.
1/ Brand Creation: positioning construction, development of ranges (cosmetics, perfume, food supplement).2/ R&D Innovation: development of a new cosmetic active ingredient and neuroscientific validation of perfumery on emotions.3/ Brand Territory: olfactory signature developed with perfumer Francis Kurkdjian, storytelling around the Linden tree.4/ Management: fundraising, shareholder relations, recruitment and management of the Sales and Marketing team.5/ 360° Management: digital strategy, brand content, e-commerce site management, and omnichannel distribution. - THE HEART OF LUXURYFounderLUXURY GOODSJanuary 2014 - Today (12 years and 5 months)Paris, France
Brand Strategy Consulting
1/ Brand Strategy (e.g.: Patou Fashion & Perfume brand platform, Issey Miyake Perfumes brand platform, positioning and differentiation strategy for fragrance house Takasago, reflection on the Lancôme brand concept...)2/ Characterization of emotional, sensory, and olfactory territories for designer brands (L'Oreal Luxe)3/ Operational Deployment (e.g.: creation of Issey Miyake Perfumes digital campaigns, reflection on diversification of Sarah Lavoine perfumes, development of perfumes for designer Manish Arora, communication territory for jewelry house Boghossian...) - Beauté Prestige International / Groupe SHISEIDOVice President Perfumes Jean Paul GaultierLUXURY GOODSAugust 2000 - December 2013 (13 years and 4 months)Paris, France1/ Strategy & COMEX BPI: governance, development of 3-5 year strategic plans, signing new licenses.2/ Development: JPG revenue growth x 2.5 in 10 years, maintaining European leadership ("Le Male" top 5 and "Classique" top 10), and progression in the United States ("LeMale" top 10), 3 perfume launches generating over €30 million in revenue, +50 limited editions.3/ Diversification: Women's makeup, men's beauty line "Tout Beau Tout Propre".4/ Branding & Communication: brand platform, deployment of advertising territories in collaboration with Jean Baptiste Mondino.5/ Direct creative collaboration with Jean Paul Gaultier
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Education
- Master in ManagementInstitut Supérieur de Gestion (ISG)1989Master en Management
- Cresci ManagementJoaillerie & Art du Luxe École Van Cleef & Arpels2005Management Cresci