Freelancer profile translated to English.

Description

For me, the success of a project is based on listening to the latent and expressed needs of clients or beneficiaries. My 15 years of strategic marketing activity (brand, product and service) and marketing communication have confirmed this to me. This is how companies stand out from the competition and are acclaimed.

Establishing the value proposition for the client or beneficiary is the foundation of the approach I propose to define with you the marketing plan, whether strategic or operational.

Industry field of expertise

Languages

English
Fluent
German
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Lyon (up to 100km), Strasbourg (up to 100km), Nancy (up to 100km), Metz (up to 100km)

Founisseur pour le Génie Technique du Bâtiment
Development of MKT and CAP action plans
March 2025 - Today (1 year and 5 months)
Mulhouse, France
Definition of the strategy and action plans to enter and develop in a new sector
Workshop facilitation Rigour and method Positioning strategy Communication strategy Commercial strategy
Importateur de machines outils
Strategic and operational support
June 2024 - Today (2 years and 2 months)
Haguenau, France
Definition of the strategy to gain market share in new sectors:
- positioning,
- roadmap and action plans
- implementation of plans
Centre de gestion
Renewal of the service offer
CONSULTING AND AUDITS
August 2022 - Today (3 years and 11 months)
Strasbourg, France
- listening to potential customers after segmentation,
- definition of the themes that appeal to these customers,
- analysis of the current offer and the competing offer,
- proposal of new services
Market research Needs analysis