Freelancer profile translated to English.
Back to original languageAbout Sylvie
Passionate about marketing and communication, I have had a successful career in small and large organizations, each time with a wide range of responsibilities that required my complete mastery of subjectsfrom strategy to operational and commercial implementation.
As the daughter of shopkeepers,the customer and their satisfaction are at the heart of my concerns.
A hands-on person, I am curious and quickly grasp a field of activity to be proactive.
I can address both individuals and business managersthanks to my retail experience managing a restaurant chain and my B2B experience with companies, educational institutions, nursing homes, local authorities, and hospitals.
Do you need support to clearly define and promote your offerings across all relevant channels, considering your customers.
Let's talk about it, to identify your needs, I will formalize a tailor-made action plan for your company.
- Need for a new brand identity.
- Support for an inexperienced junior marketing team.
- Create or affirm your digital strategy.
- Design tools and actions: articles, posts, brochures, newsletters, website, email campaigns, event organization
- Understand your market, competitors, and opportunities
- Find the right levers for market share acquisition
- Work on customer loyalty
- Coordinate service providers: graphic designer, developer, CMS integrator, printer...
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Sylvie LAMBERT CONSEILMarketing and Communication ConsultantMarch 2024 - Today (2 years and 3 months)Example mission:BOBINE ParisChildren's ready-to-wear - Revenue €1.4M - 2 e-commerce sites and 3 stores
- SEO, SEA, social media (FB, IG Pinterest, LI) recommendations
- Paid Media, Content, Emailing, newsletters, and automation strategies
- Creation of a one-year social media editorial calendar and optimized articles for the blog
- Advice on CRM management and newsletter writing (Brevo)
- Development of the website redesign specifications (SEO, UX, CMS...)
- ELIORMarketing Manager for Public Tenders - Education and Senior MarketsJanuary 2021 - January 2024 (3 years)Paris, FranceFrench leader in collective catering - Revenue €2.132 billion - 24,000 employeesRepositioning of offerings (home delivery and cafeterias) and development of go-to-market strategies (private market delivery and greengrocers) across 3 dimensions:
- • Design-to-Cost: improvement of offer profitability (+5% delivery, +10% cafeterias)
- • Digital: Creation and management of 2 B2C (200,000 families) and B2B (800 sites) applications
- • Sustainable development and regulation: Implementation of field actions (sorting, containers, etc.) and formalization of communication on regulatory obligations
- ELIORCommercial Content Manager - Education, SeniorsJanuary 2019 - January 2021 (2 years)
- Design of new commercial proposals
- Alignment of sales and field teams on marketing deliverables required for each offer and each stage of the funnel
- Standardization and implementation of email campaigns, organization of webinars
- Content production – e.g., videos, point-of-sale displays, white papers, B2B and B2C brochures, and flyers
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Education
- Master 2 -Ecole Supérieure de CommerceCompiègne1995Master 2 -Ecole Supérieure de Commerce
- HEC Preparatory Class1992Classe prépa HEC
Certifications
- Digital Marketing Certification - 330HNAÏAS2024