Freelancer profile translated to English.
Back to original languageAbout Sylvie
Journalist and editorial consultant, I help companies, brands, media, and organizations in the design, structuring, and optimization of their content.
My expertise combines content strategy, editorial communication, storytelling, and content production. I address issues related to editorial line, consistency of communication, content architecture, editorial positioning, and message enhancement.
My interventions can cover:
• Editorial audit & content strategy
• Positioning, editorial line, and brand tone
• Web content, newsletters, articles, branded content
• Storytelling, ghostwriting, and expert content
• Clarification, prioritization, and content optimization
I have notably supported projects involving editorial consistency, brand repositioning, audience analysis, communication strategy, and the development of content frameworks.
In parallel, I teach communication, storytelling, semiology, and critical media analysis to BTS and Bachelor students.
My approach: active listening, keen understanding of challenges, editorial rigor, and tailored support.
French
Native or bilingual
Can work on-site
Toulouse (up to 15km), Paris (up to 10km)
Experience
- BLAST.Web Writing / Feature Article | Private EquityPRIVATE EQUITYNovember 2024 - May 2026 (1 year and 6 months)Paris, FranceConception and writing of feature articles dedicated to the private equity sector.• Suggesting angles and topics• Research, verification, and cross-referencing of sources• Writing adapted to editorial objectives and distribution channel• Content optimization
- Bases PublicationsEditorial Consultant & Content Strategy | Publishing / MediaPUBLISHINGJuly 2025 - August 2025 (1 month)Paris, FranceStrategic analysis of editorial positioning and marketing recommendations for the professional publications Bases and Netsources.Interventions:• Analysis of editorial positioning: editorial line, themes, formats, tone, and existing content• Identification of strengths, areas for improvement, and competitive analysis• Strategic mapping and editorial diagnosis• Marketing and editorial recommendations: SEO, newsletters, optimization of online presence, subscriber loyalty and acquisition• Reflection on levers for editorial diversification and audience development
- LNA SANTEEditorial Structuring of a Corporate Press Release | HealthcareHEALTH AND WELLNESSMarch 2024 - March 2024Vertou, FranceEditorial support for a corporate press release on the 2023 annual results.Interventions:• Structuring and prioritizing content from provided elements• Clarification and optimization of the editorial discourse• Recommendations on key messages, content deletions, and expansions• Adaptation of information to corporate and financial press release codes
Reviews
Recommendations
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Education
- Master's Degree in Communication and Media Language - Semiology of DiscoursesUniversity1991