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Sylvie AntomarchiSA

Sylvie Antomarchi

Supermalter

Marketing and communication consulting

€600/day
10 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sylvie

After working for more than 20 years in the world's leading trade show group, I offer you my services as a marketing and communication consultant in event management.
My skills:
Undoubtedly, the organization for 17 years of a BtoB trade show focused on new technologies (MedPi in Monaco) and the creation in 2006 of a BtoB trade show, a key event in the IT Channel (IT Partners) and its database and networking of the IT, Telecoms and Audiovisual Channel.
From marketing and communication strategy as well as the development of these two events, I was in charge of the budget and the management of a team of 4 people.
My role was to supervise and create, with my team, all sales and communication tools, the monitoring and management of visitor support and the piloting of the trade show. I was also in charge of managing PR and press and market partnerships.

I previously worked in the "building" division of the same group, which included the Batimat, Interclima, Equipbaie, dB, Batimat Décor trade shows... for which I managed visitor KPIs and relations with institutional bodies.

I co-founded FaSylity.fr with Fabienne Palmas, a marketing and communication consulting company.
From event marketing:
📍Tailor-made support: before, during, and after a trade show
From strategy:
📍Analysis of objectives, marketing and communication plan, digital strategy, partnership development
From Digital & Print:
📍Creation of digital tools, content writing, proposal and implementation of Print tools, creation of sales support tools
We rely on partners such as Snackeet to create web stories, which are an ideal solution for increasing engagement and conversions on a website!

Autonomous, responsive, enthusiastic, and passionate about my job, I easily adapt to the missions entrusted to me.
Let's talk about it!
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • TotalEnergies
    Internal and external communication manager Automotive France
    ENERGY AND UTILITIES
    May 2023 - Today (3 years and 3 months)
    Nanterre, France
    Communication Manager – LUBF (Lubricants) Division
    🏢 Hierarchical reporting
    Reporting to the LUBF Management Committee, in liaison with the Company's Communication Department.

    🎯 Main mission
    Define and implement LUBF's internal and external communication strategy, in line with the Company's strategic orientations and the needs of the Sales divisions.

    📌 Key responsibilities
    🔍 Analysis & Monitoring
    Media monitoring on LUBF and competitor topics.
    Monitoring of events and statements via TELUB.
    Validation and centralization of press content (articles, interviews, press releases).

    📢 External communication
    Definition of medium-term communication directions.
    Development and updating of the External Communication Plan.
    Support for Sales divisions in their media plans.
    Compliance with the graphic charter and brand policy.
    Management of digital visibility (website, social networks).
    Participation and monitoring of external events (trade shows, conferences, etc.).

    🗣️ Internal communication
    Updating content on WAT.
    Coordination of trade newsletters and the LUBF newsletter (LubInside).
    Animation of internal tools (Teams, Yammer, PlayPlay).
    Organization of seminars and webinars.

    🤝 External relations
    Coordination of press releases with TEMF.
    Development of visibility in specialized media.
    Coordination of multi-trade shows.
    Monitoring of PR and sponsorship actions with M&S Competition.

    📊 Monitoring & Performance
    Formalization of feedback (REX) on trade shows.
    Definition and monitoring of performance indicators (audience, visibility).
    Reporting and analysis of results.
  • Cancer@work
    Volunteer
    CIVIC AND SOCIAL ORGANIZATIONS
    January 2020 - June 2020 (5 months)
    Antony, France
    Implementation of the association's annual report.
    Organization of an event within BPCE.
    Event organization Event management Communication strategy
  • REED EXPOSITIONS FRANCE
    Marketing and Communication Director
    PRESS AND MEDIA
    September 1993 - November 2019 (26 years and 3 months)
    Puteaux, France
    Marketing and Communication Director for MedPI and IT Partners trade shows (since 1999)
    (Professional business meetings for the new technologies and EGP market with mass distribution and professional distribution).

    • Management of the marketing and communication budget
    • Development of online and offline marketing strategy in line with the strategic direction set with the Division Director.
    • Management of a team of 4 people
    • Responsible for writing all communication tools
    • Management of digital tools and social media strategy (3 websites).
    • Responsible for partnerships and media plan
    • Management of exhibitor marketing and PR
    • Development of databases and visitor targets. Definition of file plans.
    • Implementation of GBS Marketing tools (automation tool)
    • Development of matchmaking and visitor lead detection tools
    automation Creativity Matchmaking Partnerships Communication strategy

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Education

  • D. E. A in Information and Communication Sciences
    Panthéon Assas University
    1992
    IFP (Institut Français de Presse). Spécialité : Communication des organisations. Mémoire : La Communication interne du Groupe France Télécom. Mention Bien

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