About Sylvie
French
Native or bilingual
English
Conversational
Experience
- TotalEnergiesInternal and external communication manager Automotive FranceENERGY AND UTILITIESMay 2023 - Today (3 years and 3 months)Nanterre, FranceCommunication Manager – LUBF (Lubricants) Division🏢 Hierarchical reportingReporting to the LUBF Management Committee, in liaison with the Company's Communication Department.🎯 Main missionDefine and implement LUBF's internal and external communication strategy, in line with the Company's strategic orientations and the needs of the Sales divisions.📌 Key responsibilities🔍 Analysis & MonitoringMedia monitoring on LUBF and competitor topics.Monitoring of events and statements via TELUB.Validation and centralization of press content (articles, interviews, press releases).📢 External communicationDefinition of medium-term communication directions.Development and updating of the External Communication Plan.Support for Sales divisions in their media plans.Compliance with the graphic charter and brand policy.Management of digital visibility (website, social networks).Participation and monitoring of external events (trade shows, conferences, etc.).🗣️ Internal communicationUpdating content on WAT.Coordination of trade newsletters and the LUBF newsletter (LubInside).Animation of internal tools (Teams, Yammer, PlayPlay).Organization of seminars and webinars.🤝 External relationsCoordination of press releases with TEMF.Development of visibility in specialized media.Coordination of multi-trade shows.Monitoring of PR and sponsorship actions with M&S Competition.📊 Monitoring & PerformanceFormalization of feedback (REX) on trade shows.Definition and monitoring of performance indicators (audience, visibility).Reporting and analysis of results.
- Cancer@workVolunteerCIVIC AND SOCIAL ORGANIZATIONSJanuary 2020 - June 2020 (5 months)Antony, FranceImplementation of the association's annual report.Organization of an event within BPCE.
- REED EXPOSITIONS FRANCEMarketing and Communication DirectorPRESS AND MEDIASeptember 1993 - November 2019 (26 years and 3 months)Puteaux, FranceMarketing and Communication Director for MedPI and IT Partners trade shows (since 1999)(Professional business meetings for the new technologies and EGP market with mass distribution and professional distribution).• Management of the marketing and communication budget• Development of online and offline marketing strategy in line with the strategic direction set with the Division Director.• Management of a team of 4 people• Responsible for writing all communication tools• Management of digital tools and social media strategy (3 websites).• Responsible for partnerships and media plan• Management of exhibitor marketing and PR• Development of databases and visitor targets. Definition of file plans.• Implementation of GBS Marketing tools (automation tool)• Development of matchmaking and visitor lead detection tools
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Education
- D. E. A in Information and Communication SciencesPanthéon Assas University1992IFP (Institut Français de Presse). Spécialité : Communication des organisations. Mémoire : La Communication interne du Groupe France Télécom. Mention Bien