Sylvia Zue Eyi

Outsourced strategic direction for independent 3 to 5-star hoteliers and multi-hotel groups, with the aim of structuring, managing, and arbitrating strategic decisions that directly impact the economic performance and sustainability of the establishments.

Direct support to managers, following a 360° strategic audit, to provide clarity, consistency, and visibility, by ensuring overall management and coordination of key expertise, without replacing operational teams.

- Management of the establishment's overall strategy: positioning, priority setting, and 12-month vision.

- Analysis and arbitration of actual economic performance (RevPAR, ADR, distribution mix, channel profitability).

- Structuring and management of commercial, distribution, and revenue management strategy, within a framework of overall consistency.

- Scoping and alignment of customer experience strategy with positioning and economic objectives.

- Orchestrator role between different expertise areas: revenue management, marketing, sales, distribution, customer experience.

- Coordination and management of external service providers and partners, with a single strategic point of contact for the manager.

- Support for the manager in strategic arbitration, decision-making, and action prioritization.

- Implementation of clear and structured management: priorities, key indicators, decision-making rhythm, and long-term monitoring.

Defined and managed the 360° marketing strategy (offer, visibility, branding) across OTAs, direct website, POS, and social media channels. Implemented the digital action plan, including metasearch campaigns, social media (Instagram, Facebook), and direct marketing. Managed the marketing budget and optimized online campaign performance to maximize direct bookings. Monitored e-reputation and managed customer responses on review platforms, with a focus on continuous improvement. Enhanced customer experience and maintained a high level of service quality in coordination with operational teams. Supervised a cross-functional and multicultural team of 30 people (reception, breakfast, housekeeping, maintenance). Oversaw maintenance and renovation operations: planning, coordination with service providers, technical reporting.