Freelancer profile translated to English.

Description

I think in connections, structure complex topics, and bring clarity to communication, projects, and design. With over 20 years of experience in consulting, marketing, and project management, I combine analytical thinking, design understanding, and process competence – for communication that works and structures that last.

I support companies, teams, and self-employed individuals in developing authentic strategies and making communication understandable – both digitally and analogously. My focus is on well-thought-out content and communication strategies that build trust, provide orientation, and enable sustainable change.

Change is only successful if it is understood and supported. That's why I work according to the principle of "help for self-help": I share knowledge, provide tools, and accompany until teams can move forward independently. This creates clarity – in thinking, in process, in results.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Nuremberg (up to 50km), Bayreuth (up to 50km)

Wasserkraft VWB e.V. & LVBW eG
Speaker for Hydropower
ENERGY AND UTILITIES
January 2022 - Today (4 years and 7 months)
München, Germany
Responsible for the public relations of the two Bavarian hydropower associations, including conception, planning, and implementation of all communication measures in the areas of press relations, website management, social media, and creation of brochures and information materials. Additionally, organization, support, and communicative management of events, as well as continuous further development of the public relations strategy on a conceptual and operational level to strengthen external representation and member communication.
Communication Marketing Event Management Press Relations Social Media Content
Deutscher Alpenverein
Employee for Editorial and PR Department
CIVIC AND SOCIAL ORGANIZATIONS
August 2020 - July 2021 (11 months)
Erlangen, Germany
Independent responsibility for public relations in the print media sector
Coordination, creation, and proofreading of editorial content for association media, especially the member magazine erlangenafpin: layout and typesetting, image retouching and management,
Final artwork, creation, and checking of print data, and transmission
Execution of media activities, including press releases, press invitations, and responding to press inquiries
Expansion and maintenance of the press distribution list
Coordination of photo productions
Online communication tasks during absence (social media, editorial support and maintenance of websites)
Conception and design of flyers, postcards, posters, advertising materials, etc.
Digital image editing and manipulation
Social Media Content Press Relations Print Design Photo Retouching Graphic Design
CIMA Beratung + Management GmbH
Project Manager Consultant, Assistant to the Management
ARCHITECTURE AND URBAN PLANNING
October 2001 - February 2020 (18 years and 4 months)
München, Germany
Responsible project execution (complete project management) for numerous municipal and regional marketing concepts (acquisition, project planning, control, implementation)
Responsible conception and organization of regional events (city marketing days, local supply days, city marketing award)
Creation of (specialist) brochures, technical articles, PR work for trade journals, and for the company's own magazine cimadirekt, including its graphic implementation
Participation in strategic and operational implementation in corporate communications (newsletter, intranet, blog, product flyers, press articles)
Training and education of new employees, support in personnel selection
Establishment of knowledge management, participation in the development of an internal corporate further training platform
Project Management Marketing Concept Development Event Management Print Design