Sylvia Alvarez

With over 15 years of experience in international environments (Zalando Privé, Quiksilver, Arlettie…), I now work as a freelancer to support companies in their business development, strategic purchasing, retail deployment, and export operations.

My background has allowed me to master the entire chain: supplier sourcing and negotiation, key account portfolio management, team supervision, margin optimization, international development, and coordination of commercial or brand events (trade shows, pop-ups, private sales…).

My areas of intervention:

• International Purchasing & Sourcing: supplier negotiation, production monitoring, margin and profitability management

• Business Development & Export: growth strategy, international sales team management, brand establishment abroad

• Retail: store network management, merchandising, commercial performance, KPI analysis

• B2B & B2C Events: trade shows, commercial operations, product launches, logistics and field coordination

• Management & Structuring: team supervision, process implementation, operational structuring

I combine a strategic vision with a keen sense of the field, along with a great capacity for adaptation and multi-stakeholder coordination. Available for one-off missions or medium-term projects, in France or internationally.

•