Sylvanie M.

- E-commerce / Digital Strategy Consulting

- Shopify Website Management (Migration, Content Strategy, Backend Optimization, SEO, etc.)

- Social Media Content Creation Missions

- Creation of visually optimized content for the Web

- SEO Strategy Optimization

- Branding Creation

- Product Marketing

As the IT infrastructure was no longer adapted to the company's strong growth, we worked on implementing more suitable systems to ensure the reliability of the tools (SaaS, Middleware, PIM, ERP). The objective of the new website was to significantly increase the performance of new visitors on mobile.

From conception to deployment:

- Identification and writing of the needs for the European websites (functionalities, design, branding)

- Prioritization and monitoring of the design phase to start development as quickly as possible

- Writing User Stories from requirements

- Backlog organization

- Prioritization of US, organization of Scrum events (Planning, Sprint, Retrospective)

- Organization of demos, presentation and implementation of new processes for all employees affected by the migration

- Organization and coordination of all marketing activities impacted by the migration

Learn more: https://www.sylvaniemerat.com/post/refonte-site-web-cms-saas

- Coordination of the Website Performance team and implementation of the product launch and promotions strategy

- Analysis and improvement of visitor behavior and conversion rates

- Analysis and improvement of organic traffic through a comprehensive SEO strategy

- Coordination of user experience (UX) improvement projects

- Implementation of customer surveys

- Coordination of product launches and promotions on Amazon, Cdiscount, Ebay