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Sylvana MaurySM

Sylvana Maury

Paid Media & Digital Acquisition Specialist

€500/day
Paris, FR
3-7 years
Webmarketing Strategy
Social Media
Digital Communication
Performance Improvement
LinkedIn Ads

Average response time: 1 hour

Freelancer profile translated to English.
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About Sylvana

Paid Ads & Digital Acquisition | Google Ads, Meta Ads, LinkedIn Ads | UX/UI Optimization

I specialize in multi-channel digital acquisition and help companies optimize their advertising campaigns to maximize their ROI. With my expertise in Google Ads, Meta Ads, and LinkedIn Ads, I structure your accounts, allocate your budgets, and implement experimentation plans to improve your performance.

I also integrate UX/UI optimization to convert traffic into qualified leads. My analyses are based on reliable KPIs using Looker Studio, Power BI, or your CRM, allowing me to provide concrete and measurable recommendations.

What I offer:

Audit and optimization of your existing campaigns

Setup and launch of multi-channel campaigns

Monthly management and monitoring with clear reporting and strategic recommendations

UX/UI consulting to maximize conversion and reduce cost per lead

💡 Result: reduced cost per lead, higher performing campaigns, and optimized digital acquisition.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • VINCI Immobilier
    Digital Acquisition Manager
    REAL ESTATE
    July 2018 - Today (7 years and 11 months)
    Nanterre, France
    Strategy and Planning Development of media strategy and plans Media planning (annual media budget: €1.5M)
    Search for strategic partnerships
    Management of advertising campaigns
    Launch and optimization of Paid Social campaigns Media buying: Paid Search, Paid Social, Display, Affiliate, SEO, real estate partnerships, etc. Lead generation (500 leads per media plan) Coordination and Management Management of partner agencies
    Team management
    Cross-functional coordination with creative, technical, and media departments Analysis and Reporting
    Measurement and analysis of KPIs and data (Leads, conversion rates, CAC, appointments…) Post-campaign reporting
    Monitoring and Innovation Strategic monitoring of digital tools and trends Brainstorming for ideation of new digital initiatives
    Budget Management
    Management of advertising budgets and partnerships
    Social Media Digital Communication Media Planning Reporting Optimization
  • BIRGER
    Marketing and Communication Manager
    May 2017 - April 2018 (11 months)
    Email campaign management - Event organization
    • Advertising kit modification - Analysis: SEO
  • Edilead
    Webmarketing Manager
    October 2016 - January 2017 (3 months)
    Email campaign management - Newsletter sending - Advertising kit modification - Post-campaign reporting
Check out Sylvana's experience

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Education

  • Team Management Demos - Digital Track
    Ecole Française
    2025
    Management des équipes Demos - Parcours Digital
  • Master in SME Management and Globalization
    Université Paris-Est Créteil
    2017
    Master Management des PME et Mondialisation

Skill set

drive to store
Marketing and Communications Planning
Marketing Analytics

Categories