Freelancer profile translated to English.
Back to original languageAbout Sylvain
My creed: to be your digital facilitator.
My specialties: SEO / SEA / E-commerce
In 2008 (a time when there were only 50,000 online stores in France), I created an e-commerce site which I managed for 10 years (5 years on my own and 5 years for the company that bought it from me in 2015). €300k in revenue, with 30 to 40% generated during the period leading up to the year-end holidays. Let's just say that you can't afford to miss this period and need to prepare everything well in advance.
My SEO / SEA / E-commerce expertise comes from this experience.
But not only...
Since 2019, I have been working as an independent specialist in web visibility. I mainly work as an SEO and SEA expert for various types of clients (freelancers / VSEs / SMEs) and in different sectors of activity (R&D, retail, IT, legal tech).
My Method:
SEO Audit / SEO Strategy / Execution / Monitoring / Iteration
The 3 pillars of SEO:
- technical
- semantic
- notoriety (linking)
I am passionate about my job, which remains quite technical and very challenging due to its constant evolution. I conduct significant monitoring to stay at the forefront of techniques and developments in order to best respond to the famous "search intent" of internet users.
Through my experience, I bring you a 360° view of digital marketing (SEO / SEA / SEM / conversion funnel / automation) with tailor-made personalization. No packaged offers from me: it's custom-made to exceptionally meet your challenges within your constraints (budget and deadlines).
I also offer SEO-optimized website design.
If web performance is your priority, don't hesitate to call on my digital facilitator services.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Jeeper StoreAcquisition ManagerE-COMMERCEFebruary 2022 - November 2023 (1 year and 10 months)Lunel, FranceLeading website for Jeep parts and accessories (€3 million in revenue)Management of marketing levers (email / SEO / SEA / social media)SEA: €12k monthly budgetSEO: strategy based on internal linking and netlinking.Results:Revenue: +15% over 2023 despite a difficult context and the emergence of a major competitor (Jeep manufacturer)Acquisition: +25% new accountsSEA: ROAS of 10 on average with display, search, or Performance Max campaigns.
- Easy-ITSEO / SEA ConsultantCONSULTING AND AUDITSJuly 2019 - February 2022 (2 years and 7 months)Montpellier, FranceSeveral missions for various VSE/SME clients (e-commerce) and freelancers (lead generation) to help them perform online by improving their visibility.
- KomuneidSEA Account ManagerDIGITAL AND ITJanuary 2020 - December 2021 (2 years)Montpellier, FranceSubcontractor for the clients of the web agency Komuneid for SEA (Google Ads + Facebook Ads).Management of the agency's clients' advertising campaigns with detailed monthly performance reporting.
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Education
- Master's in Web MarketingIAE Montpellier2005Ce Master propose une double compétence permettant de lier expertise en informatique et marketing numérique. Venant de cursus à fort contenu informatique et/ou avec une forte culture TIC, les étudiants apprennent les enjeux et l’utilisation de ces technologies au service du marketing digital (SEO / SEA / SEM).
- Engineering in Computer Science and ManagementPolytech Montpellier1996Le département Informatique et Gestion forme des ingénieurs avec une double compétence leur permettant d'accéder dans les entreprises à des postes à responsabilité dans la conception de systèmes d'information, le management de grands projets informatiques ou le développement de technologies innovantes.
Certifications
- Google Ads Search Advertising CertificationGoogle2017