Freelancer profile translated to English.
Back to original languageAbout Sylvain
🎯 I design digital experiences that combine meaning, strategy, and innovation.
For over 20 years, I've been helping brands, startups, and agencies create coherent, memorable, and high-performing universes — where design meets technology.
🔸 My Approach
Combining the rigor of strategic design with creativity enhanced by generative AI to accelerate brand transformation.
🔸 What I Bring
- Creative Direction & Brand Design
- UX/UI Design & Custom Digital Experience
- Training and support on integrating AI into creative processes
- Generative AI
- Web Design
- Branding and Visual Identity
🔸 For Whom?
For companies and agencies that want to go further — by building high-impact digital experiences, consistent with their vision and identity.
💬 Want to discuss a project, a collaboration, or an intervention around creative AI?
➤ Contact me
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 50km)
Experience
- The HaausVisual Identity & Website DesignHEALTH AND WELLNESSOctober 2025 - April 2026 (6 months)Strasbourg, FranceLogo & Identity
- Creative mood board.
- 2 logo proposals (symbolic & typographic).
- Adjustment and finalization.
- Generation of UGC-type images and videos via generative AI
- Definition of color palette and typography.
- Complete graphic charter & Brand Guidelines
- Adaptation on key media:
- T-shirt, yoga mat.- Signage & wayfinding.- Flyers, programs, business cards.Social Media Strategy- Definition of digital tone and positioning.
- Creation of templates for publications.
- UGC creation
- Development of the editorial plan according to the 3-6-1 rule.
- Social media account branding.
Web Design & Wordpress Integration- Definition of the sitemap and content.
- UI Design based on the graphic charter.
- Creation of a dedicated WordPress theme
- Database setup
- Integration of the WordPress theme and page creation (9 pages: Home, Schedule, Team, Courses & Rates, Contact, T&Cs, Legal Information, FAQ).
- Installation of the booking module (Momence).
- Training on content updates on WordPress.
- GROUPE RESOCOMUX/UI Design of a Multi-Profile CRMDIGITAL AND ITJuly 2025 - November 2025 (4 months)Paris, FranceUX/UI Design of a CRM accessible on desktop and mobile, with three distinct user paths: Expert, Client, and Super AdministratorEach path includes approximately 15 screens, totaling 45 desktop screens, with a dedicated mobile version.UX Research & Scoping
- Kick-off workshop
- Definition of business needs
- User flows & navigation structure.
UI Design (Desktop)- Creation of Art Direction
- Design of desktop interfaces (approx. 45 screens)
- Implementation of a UI Kit / Design System
UI Design (Mobile)- Mobile adaptation of the 45 screens
- Optimization for responsive/mobile-first
- Prototypes & deliverables (optional)
- Interactive prototypes (Figma)
- Handoff + documentation
Conversion-Optimized Landing Page- UX Scoping (brief, objectives, content, CTA)
- Zoning + wireframe
- UI Design desktop + mobile
Adaptable Logo- Creation of 3 adaptable logo proposals (Positive and negative)
- Patisserie ChristianE-commerce Website on Squareup SolutionE-COMMERCENovember 2024 - April 2025 (5 months)Strasbourg, FranceI carried out a UX/UI expertise mission for the Christian Pâtisserie e-commerce website, with the objective of optimizing the user experience and streamlining the purchasing process. The project was designed in two languages, French and English, with a mobile-first approach and a desktop version ready for integration on SquareUp and its associated POS solution.My intervention covered the analysis of the existing experience, the design of user journeys, content prioritization, and the definition of more intuitive interfaces, aimed at enhancing the brand's commercial performance.Solutions Implemented
- UX audit of the e-commerce journey.
- Design of user journeys.
- Mobile-first approach.
- Desktop adaptation.
- Bilingual FR / EN design.
- Web design and UX/UI.
- Mockups on Figma.
- Preparation for integration on SquareUp
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Education
- Bac F12, Design et arts appliquéslycée Jules Viette- Montbéliard1983Bac F12, Design et arts appliqués
- Concepteur-designer graphique, Concepteur-designer graphiqueFORMAT 4 Strasbourg1995Concepteur-designer graphique, Concepteur-designer graphique