Sylvain Lejeune

Commercial Director / VP Sales Freelance – SaaS, Data & Artificial Intelligence, multi-sector business. I support organizations looking to structure or accelerate their commercial development without immediately hiring a full-time sales director.

With 25 years of experience in B2B software and consulting (Mydral, Cegedim Insurance Solutions, Kyriba, TeamWork, 2B Consulting / Softeam / Docapost, Unit4), I have managed sales teams of up to 20 people and generated over €20 million in revenue over the last 5 years.

My playgrounds:

Complex sales in SaaS, Data, Analytics, and AI environments to business leaders and C-level executives.

Sectors: Banking, Insurance, Retail, Services, Public Sector, Industry.

Business lines addressed: Financial Management, Treasury, Management Control, Health & Welfare, Performance Management, Data & Analytics.

My areas of intervention:

Sales strategy: targeting, segmentation, Ideal Customer Profile, value offerings and packaging.

Sales process: structuring the sales cycle, adopting MEDDPIC / GAP Selling methodologies, qualification, forecasting, closing.

Pipeline and Revenue Growth Management: implementing KPIs, management rituals, forecast reliability.

Team Management: individual support, coaching, results and collaboration culture.

Partnerships: co-selling with major market vendors (Salesforce, SAP, ...)

Intervention modalities:

Outsourced sales management to oversee the Sales function, implement the right rituals and governance, and structure the team.

Launch or acceleration mission (new offering, new market, sector verticalization).

Business development mission: acquiring new logos, developing strategic accounts, structuring a qualified pipeline.

Let's talk about your context and see how to transform your commercial challenges into a collective adventure and concrete results.