Freelancer profile translated to English.
Back to original languageAbout Sylvain
My mission? Develop tailor-made marketing strategies and implement them to achieve your business objectives ⬇️
Acquisition
✅ Define processes adapted to your company's characteristics to feed the sales pipeline
✅ Qualify leads based on KPIs to increase conversion chances
✅ Evaluate the performance of your actions to optimize them (dashboards, benchmarks...)
Visibility
✅ Define the most relevant digital channels to communicate with your targets (social media strategy, SEO, emailing)
✅ Identify topics likely to interest your targets and in line with your positioning
✅ Highlight your marketing actions by delivering the right message to the right person at the right time (buyer journey, editorial strategy)
Awareness
✅ Create high-value content to address your targets' issues (webinars, ebooks, blogs, LinkedIn posts...)
✅ Reaffirm your commercial message by cultivating a strong brand image (branding, USP, baseline, storytelling, vision, brand promise )
✅ Leverage your successes to gain legitimacy with your targets (client testimonials, user-generated content, metrics...)
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- La VerrièreContent Manager & UX UI DesignRESTAURANTS AND FOOD SERVICESeptember 2022 - Today (3 years and 9 months)Annecy, FranceLa Verrière offers sharing plates and homemade cocktails in Annecy.My role ⬇️- Set performance objectives for Instagram & the website- Create the establishment's visual identity: logo, color scheme, typography & mood board- Define the editorial line- Analyze the performance of the establishment's Instagram & website- Communicate on the establishment's Instagram account, establish collaborations with micro-influencers in Annecy through contests- Conduct benchmarking on UX/UI, keywords & competitor positioning- Create the website mock-up, write the content & photograph the establishment's products- Integrate the various website content on WordPress- Create menus, coasters, posters for events, the storefront logo & business cards
- Mobility WorkMarketing ConsultantDIGITAL AND ITOctober 2022 - February 2023 (5 months)Paris, FranceMobility Work offers a CMMS software dedicated to maintenance managers in the pharmaceutical, cosmetic, and agri-food industries.Missions ⬇️- SEO Audit: On-page analysis (Tags, meta, links, keywords, internal linking, content...), off-page (backlinks, authority, traffic source...), User behavior (Session duration, bounce rate, responsive test...): Google Analytics, Screaming Frog, SEMrush.- Communication Channel Audit: Reporting on visibility, awareness, and lead acquisition quality (website, social media, emailing).- Website Audit: Analysis of the quality of the site structure, messaging, and understanding of strengths and weaknesses compared to competitors.- Lead Qualification: Definition of the MQL-SQL qualification process, identification of the conversion funnel and KPIs.- Marketing Content: Creation of product marketing articles, business pages, forms & client testimonials.
- AddWorkingContent ManagerTECHDecember 2020 - April 2023 (2 years and 4 months)Annecy, FranceAddWorking offers an S2P solution dedicated to purchasing, legal, and financial departments to facilitate and secure their relationships with their subcontractors.My missions ⬇️- Design an inbound marketing strategy (buyer persona & journey, editorial planning): From 0 to 1000 leads in 6 months- Create lead magnets (ebook, tool, webinar, blog, client testimonial).- Define acquisition and loyalty campaigns (emailing & social media).- Analyze conversion performance (Leads, MQL, SQL), SEO, and social media: SEMrush, Google Analytics, Hubspot, LinkedIn, X (formerly Twitter)- Define a content and social media strategy (editorial line, content creation & reporting)- Create nurturing and lead qualification campaigns (scoring & grading)- Optimize off-page & on-page SEO: from 400 to 5000 visitors per month in 6 months 📈- Develop outbound marketing campaigns (cold emailing & SEA)- Create nurturing and lead qualification campaigns (scoring & grading)- Optimize off-page & on-page SEO: from 400 to 5000 visitors per month in 6 months 📈- Develop outbound marketing campaigns (cold emailing & SEA)
Recommendations
CM
TF
+6
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Digital Marketing & Communication StrategyIAE Savoie Mont-Blanc2020Marketing de l’offre et de l’expérience client ✅ Les étudiants développent une expertise marketing qui intègre innovation digitale et marketing engagé, études et comportements du consommateur, création de valeur et gestion de la relation client, vente et approche comportementale du client. E-business et communication ✅ Les étudiants développent une expertise approfondie des technologies et outils à mettre en œuvre de façon cohérente dans une stratégie de communication.
- Master in Teaching, Education, and Training ProfessionsUniversité Lyon 22017Compétences ✅ Intervention face à des publics variés lors de séquences de formation en présentiel et/ou à distance. ✅ Accompagnement des personnes dans les démarches d’analyse de l’expérience, de professionnalisation, de bilan de compétences ou de validation d’acquis. ✅ Réflexivité et innovation pédagogique. ✅ Conception de dispositifs, d’animation d’équipe, de partenariats. ✅ Problématisation et conceptualisation de situations de formation. ✅ Formalisation écrite et d’intervention orale. Connaissances ✅ Méthodes d’audit et de conseil ✅ Modèles et pratiques en formation des adultes ✅ Ingénierie de professionnalisation ✅ Cadre institutionnel de la formation professionnelle ✅ Insertion sociale et professionnelle des jeunes