Freelancer profile translated to English.

Description

Sylvain Flender is an anthropologist specializing in the anthropology of the body and emotions, a hypnologist, and a semiologist.

He has been working in international qualitative studies for nearly 20 years.

He is also a professor of marketing strategy at the University of Nanterre.

In 2019, he created DeeperSight®, an approach that allows for the exploration of deep insights (Deep-Insights) in order to:

1. Identify powerful emotional insights

2. Sharpen the consumer experience

3. And strengthen branding to transform a brand into a love-brand.

He primarily works directly with major brands such as

Coca, Danone, Renault, Lacoste, Chanel, Coty, Urgo, Harmonie Mutuelle,

Galeries Lafayette…

In 2020, he won the Marketing Trophies for his approach combining

hypnology, anthropology, and narrative semiology:

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

DeeperSight
Founder of DeeperSight® "Insight Agency"
January 2019 - Today (7 years and 5 months)
Paris, France
2) the ANTHROPOLOGY OF THE BODY AND EMOTIONS as well as NARRATIVE SEMIOLOGY to build axes and levers of INFLUENCE, in both CLIENT EXPERIENCE and BRANDING, in order to transform your brand into a LOVE-BRAND.
Branding Consumer Insight Qualitative studies Marketing Strategy Emotional Intelligence
THE NEW ANTHROPOLOGY
MYTH-MAKER
January 2011 - April 2025 (14 years and 3 months)
Paris, France
What is MYTH-MAKING? It's a "BRAND IMAGE STRATEGY" that goes much further than classic "storytelling". It indeed mobilizes "archetypes", which are territories of transcultural imagination, which 1] will deeply move the consumer, regardless of their culture and 2] will create a feeling of emotional adhesion to the brand.
Ecole des Ingénieurs de la Ville de Paris
Professor of Urban Anthropology
January 2013 - January 2020 (7 years)
Paris, France
I taught urban anthropology to urban planning students in order to reintroduce the human and uses into their technical projects. Ultimately, all my teaching consisted, as in marketing, of de-centering these students from their technical posture to put them back into a "user-centric" posture.