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Description

Expert e-marketing & e-commerce, I offer you a complete expertise on the main digital levers:

- Strategy and Analysis of your results

- Operational management & advice on the organization of your site

- Market study and assistance in developing a Business model

- Complete audit of your websites and suggestions for improvements

- Creation and optimization of online advertising campaigns to achieve your objectives

- Expert natural referencing (SEO) and paid referencing (SEA)t:

- SEA Expert - Google Ads: Search Network, Shopping Display, Video and Remarketing

- Bing and Yahoo partners: Search Network

- Expert marketplaces feeds (Amazon, Cdiscount, Mirakl...) or feeds aggregators (Iziflux, Channable, Lengow, Shopping feed...)

- Social networks: Facebook, Instagram, Pinterest & Linkedin

- Graphic creation and web development assistance

- Content creation and article editing for natural referencing

- Training in e-marketing tools Adwords and Analytics

- Website creation or modifications of Wordpress sites

- Implementation of a complete e-commerce strategy

- Implementation of conversion tags and tracking (Google Tag Manager)

Languages

English
Fluent
Spanish
Conversational
Cantonais
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Silamp & Silumen
E-commerce Director
E-COMMERCE
December 2017 - Today (8 years and 6 months)
Implementation of the acquisition strategy & technical means:
- Setup Analytics, flows & Objectives
- Setup Feed Aggregator + Advanced logistics solutions
- Setup of delivery methods & partnerships
- SEA (Google Adwords, Shopping PLA, Bing Ads, shopping...)
- Affiliation (Price comparators)
- Retargeting Criteo
- Social networks (FDPA, FB ads)
- Marketplaces (Amazon, Cdiscount, Manomano, Leroy Merlin, Ebay, Priceminister)

Implementation of the SEO strategy
Development of the B2B / B2C offer
CRM Manager (Mailing, quality and follow-up)
Management of the various technical deployment & product offer operations
Implementation of e-commerce logistics and software
Management of carrier contracts

Results since the launch in 2017:
+10M of turnover excluding tax/year
e-commerce marketplaces google adwords google shopping sea google analytics Google Tag Manager
Infomax & Powerlab
E-commerce consultant
E-COMMERCE
December 2021 - Today (4 years and 6 months)
Paris, France
Global e-commerce support:

- Creation & installation of tracking (GA4)
- Creation & installation of the Gads & Gmc account
- Creation & installation of Channable marketplaces feeds (Amazon, Cdiscount, Rakuten...)
- Audit, implementation of a strategy and training of teams in SEO

Turnover excluding tax in 2021: €3.5M
Turnover excluding tax in 2022: €8.7M
Prestashop SEA SEO Google Analytics Google AdWords Google Data Studio Google Shopping Google Tag Manager SEO Training Google Merchant Center Amazon Ads Amazon Marketplace Feed Management
Asia Marché
E-marketing Director
E-COMMERCE
September 2019 - Today (6 years and 9 months)
E-commerce strategy
On-site development and correction (UX optimizations)
Implementation of the SEO strategy
Implementation of the SEA strategy

Results:
+400% organic growth in SEO in just 6 months
+Turnover growth target excluding tax at +450% in 2020
seo sea Webmarketing Strategy Prestashop analytics