Sylvain Delabre

As a member of the Digital/CRM Team, working with Prestige Brands & Markets in several regions (UK, EU, US, China...), I focus on strategic digital priorities for Coty through several kind of activities:

• definition, collection & reviews of KPI & Dashboards, focusing on Customers Data (recruitment, engagement, repetition), related Sales, and ROI

• preparation of steering committees

• follow-up & participation with

o BUILD activities related to major initiatives: building of new solutions, enablement of new features, rollout in several regions... with Core Model mindset when relevant,

o RUN activities: KPIs & business performance, operational improvements

on major initiatives, related to:

• Loyalty Programs, online-offline-omnichannel, local or worldwide

• Clienteling, with emphasis on first-party data & on one-to-one communications

• and more globally CRM, helped with a Customer 360° (and SCV) approach to ensure a holistic understanding of customers behaviors and preferences

all this in close collaboration with teams Digital Tech, Data, eCommerce DTC... and with specialized Partners.

Always keeping an eye on Data, I aim at operational efficiency & excellency, using my strong appetence (& experience) for Ecosystems, Architecture and Technology.

Inside Front-Office department, I'm please to mix with 2 major activities:

as a PMO, I participate in different transversal activities

* Design & Building of a process&tool allowing to manage projects portfolios (PPM/PfMP) for the all company; since, I regularly manage the update of the data with Project Managers, and I use that data as one of the way to feed a regular reporting for top management for the department

* Contrib to the definition then follow-up of the full budget (Run & Projects, Opex & Capex) of the department

* Management & setup of new contracts (relation with 3rd parties, Legal, Privacy Policy, Finance...) and related activities (platform to manage well email delivery from Marketing platforms...)

* Recommendation of a follow-up of Web Performance of Brands of LVMH P&C, building of a benchmark (Core Web Vitals) & a toolbox to help to identify opportunities; +direct management of 3 ecommerce websites

as a Delivery Manager, I managed projects like:

* Parfums Christian Dior: building & rollout of a tool to collect NPS feedbacks from omnichannel Customers (Retail & Digital) and to manage Customers’ satisfaction, worldwide

* Guerlain: backup of the DM in the deployment of the new ecommerce storefront in UK

* Loewe Perfumes (Madrid): building of the new ecommerce platform, based on Salesforce B2C Commerce (SFCC), then follow-up and improvement of the platform, with new rollouts (US, MX, XBorder) to allow to ship to 45 countries; and with new features in relation with CRM Team (NPS to collect & manage Customer satisfaction, web2case, FAQ, Cart Recovery...)

* Francis Kurkdjian (Paris): building of the new international ecommerce (SFCC) platform, in relation with CRM & Back-Office teams, to allow to ship 130 countries (cross-border)

* Stella McCartney Beauty (London): backup of the DM for a first deployment of the new ecommerce (SFCC) website, allowing to ship to 50 countries (US, UK, XBorder)

* Operational Management of the Digital Factory SMB

Head of the Service Center - Team currently of 30 FTEs on 2 sites (France and Morocco)

After 3 years of project by the SQLi teams, participation in the conclusion of the 2016 Digital Plan and the new 2017-2020 strategic plan.

Team increased from 10 FTEs (2015) to 30 FTEs (2018).

Participation as ScrumMaster in 2 of the program's projects, with in particular new contributions in the application such as:

- Implementation of electronic signature

- Interconnections to the I.S. of aggregators/partners in the market

- Review of interfaces in Responsive

- Implementation of a Compliance / AML block

- response to PRIIPS requirements

- Implementation of an Advisory Duty block with Customer Knowledge and Financial Profiling

But also

- MCO of the application put into production in 2013

- Finalization of the migration project to take over the portfolio of an entity recently integrated into the group

- Conducting a performance improvement project in view of the significant increases in scope in progress and to come

- Improvement of the level of industrialization with the introduction of Automated Non-Regression Functional Tests with Selenium

Transverse: Administration of the Jira - Confluence platform

Work environment: Jira, Confluence, PIC Jenkins, Sonar