Freelancer profile translated to English.
Back to original languageAbout Sylvain
Welcome to my Malt profile!
Digital marketing consultant in Chambéry, I undertake projects for website creation, digital marketing strategy, online advertising, and web performance audits. My goal is to help you effectively grow your business online.
Types of projects regularly carried out:
• Digital opportunity study
• Google Ads and Facebook Ads Campaign Management
• Visibility strategy: Action plan - Implementation - Monitoring - Continuous Improvement
• SXO Audit: analysis of natural referencing (SEO) and user experience (UX) of your website
• Google Ads Audit: 80 control points and adjustments to improve ROI
• In-page and off-page SEO optimization services
• Google Analytics/Tag Manager & Matomo: Dashboard setup, KPI definition
• UX advice - Website optimization & conversion rate improvement
My clients appreciate the effectiveness of my services, the relevance of my advice, and the respect for deadlines.
Feel free to contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Chambéry (up to 50km), Chambéry (up to 40km)
Experience
- Prussik-webmarketing.frHead of Webmarketing DepartmentDIGITAL AND ITNovember 2016 - September 2019 (2 years and 11 months)Annecy, France✔ Responsible for a team of 3 webmarketers specializing in traffic acquisition✔ Planning, management, and measurement of digital marketing campaigns✔ Management of large account media budgets (+€100k)✔ Systemic approach and performance marketing (precise study of the ROI of every € invested)MY METHODOLOGY:➊ In-depth client study (Persona, Context, Market...)➋ Definition of e-business objectives and Key Performance Indicators (KPIs)➌ Definition of digital marketing strategies (Acquisition, Loyalty, Awareness) meeting e-business objectives➍ Implementation of measurement tools to analyze KPIs (Google Tag Manager, Google Analytics, Hotjar, etc.)➎ Operational implementation of the strategy: paid search campaigns (Google Ads), banner advertising (Google Display), presence in price comparison sites (Using Shopping feed to Google Shopping, Amazon, etc.), remarketing (Google Ads, Criteo, etc.), affiliate marketing (NetAffiliation, etc.), paid campaigns on Facebook & Instagram➏ Analysis and continuous improvement based on conversion rate optimization➐ Development of sophisticated dashboards for simple and precise client monitoring (Via Google Data Studio)➑ Monthly reporting
- Fédération Française de SkiWEB Project ManagerSPORTSOctober 2013 - November 2016 (3 years and 1 month)Annecy, FranceFor many years, I was part of the French National Cross-Country Ski Team. This sports education taught me the great values that fuel my life, motivate my work, and help me achieve my goals and dreams daily: performance, teamwork, perseverance, self-confidence, stress management, autonomy, rigor, etc.How could I give back to the institution that supported me to the highest level, this drive to win, to always move faster and further?Simply by putting my professional skills and dedication at its service. I also had to discover the behind-the-scenes, interact with the unsung heroes without whom the excellence of French skiing would be nothing. Finally, I had to be an actor in the development of this great Federation. This was a mission that went beyond the simple scope of work to incorporate the spark of passion synonymous with great achievements.In this sporting world, my main mission is to make the digital communication of the French Ski Federation shine as brightly as our champions make France's colors shine in international competitions. To do this, I must:● Implement the FFS digital communication strategy;● Build the Federation's vision across all digital platforms (internet, mobile, tablets, social networks);● Energize the online presence and develop the communication tools, materials, and events necessary for the strategy's success;● Ensure the functional and technical evolution of the institutional website and communication tools, as well as the consistency between content and internal policy;● Analyze KPIs and produce performance reports (based on web analytics, CRM, Adwords data...)
- IPAC Bachelor FactoryWebmarketing TrainerEDUCATION AND E-LEARNINGDecember 2013 - December 2017 (4 years)Chambéry, FranceHave I truly integrated all the digital marketing concepts accumulated during my studies and these first 4 years in the workforce?To be sure, I took on the challenge of sharing all the webmarketing concepts, knowledge, experiences, tips, and tricks that make up my professional background with IPAC students. A great exercise in self-reflection to definitively validate my skills, deepen my strengths, address my weaknesses, and improve my public speaking and group facilitation skills. One learns a lot from learning, about oneself as much as about one's profession.During these 100 hours of annual training, I design and lead practical workshops and training seminars covering:● Digital Communication● Webmarketing Strategy● Personal Branding● IT applied to Community Management
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Education
- Technical Commercialization DiplomaIUT d'Annecy2008Lors de ce DUT, j’ai pu développer un bon niveau tant pratique que théorique en marketing, vente, économie, droit, comptabilité, informatique … sans négliger les disciplines de culture générale : techniques d’expression, langues vivantes, mathématiques/statistiques…
- Master 2 in Communication and HypermediaIAE Savoie Mont-Blanc2012Les compétences acquises en Licence 3 « information et Communication » puis en Master 1 & 2 « hypermédia et Communication » dans le domaine de la création de dispositifs interactifs m’ont appris à développer une synergie avec des compétences dans les domaines suivants : ● Ouverture culturelle à l'international ● Élaboration de stratégies de communication d'entreprise ou d'organisation publique dans les nouveaux médias ● Échanges et ouvertures à l'international dans les nouveaux marchés en forte expansion ● Conception, production et édition de documents hypermédias. ● Collectivités territoriales : gestion de politiques culturelles publiques et d'éducation artistique en nouveaux médias ● conception-réalisation de projets internationaux audiovisuels et multimédia, culturels et artistiques ● Création d'entreprises ou d'unités de communication hypermédia
Certifications
- Google Ads for Search AdvertisingGoogle Academy for Ads2019
- Google Analytics Individual Qualification CertificationGoogle Academy for Ads2019