Freelancer profile translated to English.

Description

I am a marketing and communication consultant, with a dual expertise in strategic consulting and outsourced operational management.

I workwith leaders and marketing departmentswho wish to:

Identify **new growth opportunities**, in France and internationally

*Accelerate the lead-to-saleprocess through an omnichannel communication strategy and optimized budget management

Redefine their offering
Maximize their profitability

*Clarify their positioning and strengthen their brand identity

Instill a true marketing culture

💡 What sets me apart:

• I combine the vision of a marketing director with the execution power of an operational manager. I have over 12 years of experience in brand revitalization, new market openings, and new category launches.

I speak the CEO's language: I understand budgetary, P&L, Capex, commercial, logistical, and HR challenges.
I mobilize all pillars of marketing: brand identity, offering, pricing, profitability, point of sale, e-commerce, customer experience, image, lead-to-sale.

I adopt a "plug & play" approach and transform teams: I train, recruit, coach, leaving behind a sustainable marketing culture and upskilled teams.
I support enlightened leadership: growth and performance aligned with ethics and sustainable impact.

🔎 My scope of action:

Diagnosis (market, portfolio, customer experience, data, P&L)
Strategy (brand, innovation, pricing, go-to-market, budget)
Roadmaps and action plans
Deployment (recruitment, training, agency selection, innovation and launch plan coordination, advertising creation, media space buying, and press relations)
Performance monitoring (revenue, margin, image, loyalty, ROI)

# 👉 Do you have a marketing challenge or a growth ambition? Let's talk and build our next success together.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Clermont-Ferrand (up to 50km)

The O
Founder
CONSULTING AND AUDITS
September 2024 - Today (1 year and 9 months)
Strategic consulting and operational support in marketing and communication.

I support leaders and marketing departments in their marketing and communication strategy, transformation projects, and team skill development.

I operate in the Auvergne-Rhône-Alpes region as well as on national and international projects.
Communication Strategy Marketing Strategy Management Consulting Marketing Plan Performance Management
Accor, Hôtels
MARKETING, MEDIA, DIGITAL & PR DIRECTOR
HOSPITALITY
April 2022 - July 2024 (2 years and 3 months)
Kenya
• Development of the Fairmont Kenya brand, customer experience, revenue, profitability, and international reach of 3 hotels/lodges
• Recruitment and management of a team of 8 people: digital, customer experience, trade marketing, brand management, PR
• Profitability improvement: P&L optimization, pricing strategy redefinition, perceived value enhancement through revaluation and customer experience redesign
• Image: launch of a new B2B and B2C communication platform.
• Lead-to-sale: definition and implementation of the B2C digital acquisition strategy, establishment of a new B2B sourcing strategy for China/APAC/EMEA/Latam
• CSR: implementation of a leading circular economy in Africa (wildlife conservation and community empowerment). Lobbying, PR.
NGO Women Empowerment Kenya
Founder
CIVIC AND SOCIAL ORGANIZATIONS
January 2019 - July 2024 (5 years and 6 months)
Kenya
Founding of a social development project for single mothers in the Huruma slum: coordination, funding, recruitment, facilitation of weekly art, well-being, cooking, and entrepreneurship workshops for 15 to 20 women. Objective: social reintegration and return to employment through personal development and acquisition of basic business management skills.
Project Management Interpersonal Skills Circular Economy Social and Solidarity Economy