Freelancer profile translated to English.
Back to original languageAbout Mays
From the most enriching and instructive, my various professional experiences have allowed me to understand the world of digital, design, and communication in all its forms and to acquire, in particular, numerous analysis, strategy, and production techniques. I also take particular care to adapt to a constantly evolving market and to put my skills to new challenges. From this perspective, my frequent trips abroad also allow me to stay attentive to various trends and even to anticipate them. Determined and involved, my professional experiences have made me someone rigorous, autonomous, and capable of working collaboratively. Available immediately, I remain at your disposal for an interview or any additional information you deem useful.
French
Native or bilingual
English
Native or bilingual
Arabic
Fluent
Can work on-site
Paris (up to 50km)
Experience
- WorldcrunchHead of Digital UX UI & GrowthPRESS AND MEDIAApril 2024 - Today (2 years and 3 months)Paris, FranceDIGITAL PROJECT MANAGER AUDIENCE UX UI WOLRDCRUNCH-STORYLAB- Coordination of developments with the technology provider, based in the United States, and the editorial and marketing teams of Worldcrunch- Integration of third-party application components via the media's CMSConfiguration of multimedia content delivery to media distributors (kiosks, aggregators, airlines)- Creation and updating of usage and demographic dashboards for readers of the media and clients of the content creation agency Worldcrunch Story Lab- Monitoring of UX and UI for competing digital media and recommendations for improvements and developments- Involvement in advertising sales management and campaigns- Management of advertising integration on the media's website- Management of referencing partnerships and specialized advertising agencies for brand content- Creation of self-promotion advertising campaigns- Creation of subscriber acquisition and loyalty campaigns- Creation of new business developer accounts- Creation or occasional updates of WordPress sites- Creation of assets (visuals, videos...) for social media and newsletters- Involvement in client management and content creation for clients- Audience tracking/measurement: Google Analytics / Data Studio / Hotjar / A/B testing- HTML / CSS / JavaScript Daily integration- Graphic design: Adobe Suite (Illustrator, Photoshop), Canva- Mailing: Mailchimp- Advertising: Meta, Twitter/X, Google Ads.- Implementation of new technology- Implementation of AI- Mastery of APIs
- Haras D'OuillyDigital Project ManagerE-COMMERCEOctober 2021 - Today (4 years and 10 months)Paris, France- Product Audit: Conducting comprehensive audits to identify strengths and areas for improvement, analyzing website and social media performance, presenting detailed audit reports.- Digital Strategy: Implementing SEO, SEA, and SMO strategies, overseeing website redesign to improve user experience and performance.- Graphic Identity Creation: Designing and developing the company's graphic identity, collaborating with design teams to ensure visual consistency.- Web & Social Media Management: Managing online presence, content planning and publishing, using analysis tools to adjust strategies.
- Publicis GroupeGRAPHIC DESIGNER & MARKETING PUBLICIS GROUPEE-COMMERCEOctober 2019 - April 2021 (1 year and 6 months)Île-de-France, France- Graphics: content creation, graphic research, and visual identity creation for various events- Marketing: social media management, planning, and community management, reporting- Prestashop Eshop Management: back office, integration of new references, creation of banners, push notifications- Developed communication strategies for the Publicisdrugstore concept store and Le Drugstore restaurant.- Planned and implemented social media, influencer, and public relations strategies.- Coordinated with the public relations agency.- Oversaw photo shoots.Digital Strategy/Digital MarketingProject Management- Designed and produced all marketing and communication materials with the creative team.Market Analysis- Organized events.Online Advertising CampaignsSEO (Search Engine Optimization)SEM (Search Engine Marketing)- Coordinated collaborations and partnerships.Social MediaEmail Marketing- Managed the coordination of the e-commerce site redesign.Influencer MarketingData Analysis- Administered and coordinated media campaigns.CRM (Customer Relationship Management)Marketing Automation- Executed emailing and CRM campaigns.Targeted AdvertisingContent ManagementPerformance Analysis- Maintained budget and met deadlines.Digital Branding
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Education
- Full Stack Web DeveloperDoranco School of Creative Technologies2022Développeur Web Full Stack
- Master Digital Project Manager, Web Management / Multimedia and WebmasterDigital Campus2022Master Chef de projet digital, Gestion du Web / multimédia et webmaster