About Swathi
UX Writer & Content Designer | E-Commerce, EdTech, Entertainment.
Hi, I’m Swathi — a Berlin-based UX Writer and Content Designer with 8+ years of experience helping brands turn complex user journeys into simple, intuitive, and conversion-friendly product experiences.
I specialise in microcopy, content strategy, and design systems for fast-growing startups, agencies, and Fortune 500 companies including Disney+, Freshworks, Postman, and Zee TV.
What I can help with:
- UX Writing & Microcopy (buttons, forms, onboarding, user flows)
- Conversation Design (chatbot scripts and conversational UI)
- Email UX (password resets, identity verification, billing)
- Content Strategy (user personas, journey maps, copy audits)
- Design System Content (glossaries, tone-of-voice guides, terminology libraries)
Areas of expertise:
- Subscription & Billing UX
- Identity & Access Management (IAM)
- Checkout Flows (Cart, PDP, PLP, PSP)
- Mobile-first and multilingual UX content
Why work with me?
- Adept at applying design thinking to content challenges
- Fast product ramp-up and user empathy
- Microcopy that moves metrics and builds trust
- Collaborative, responsive, and detail-oriented
Tools and skills:
Figma, Miro, Asana, Notion, Confluence, Google Workspace
Multilingual (English, plus 4 languages)
Strong in UX storytelling & qualitative user research
Industries I prefer:
- E-Commerce & Luxury Retail
- Automobiles
- EdTech
- Entertainment
I thrive in teams that value clarity, empathy, and content-led design. If your product team believes in the impact of content and design, we’ll be a great fit.
Get in touch :)
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Postman IncUX WriterTECHAugust 2022 - August 2023 (1 year)Berlin, GermanyWrite microcopy; develop innovative, strategic and interactive copy for Postman's enterprise customers and 25M+ users. Create content guidelines and contribute improvements to the UX design system.
- Swathi SriramUX Content Designer & UX WriterE-COMMERCEJune 2020 - Today (6 years)Berlin, GermanyDefine and build UX strategy for e-commerce, entertainment, edtech and retail brands across EU, APAC and U.S markets.Work entails:
- Leading end-to-end UX writing and content efforts for businesses:
- Building and executing UX content strategy
- Conducting comprehensive content audits to identify and eliminate friction areas and setting measurable standards for copy and design
- Writing fresh, trust-building and conversion-focused copy across PDP, PSP, FAQs and homepage
- Communicating translation and localization needs for 6 EU languages
- Designing and refining microcopy.
- Freshworks IncContent Writer (UX, support and marketing)TECHMay 2016 - December 2017 (1 year and 7 months)India, IndiaSole writer in the team. Launched a new product in the Freshworks' suite and helped scale it to $1M ARR in a record span of 7 months with a consistent brand voice across platforms. Created email journeys, user guides, release notes, API documentation and knowledge base articles, to support our products and empower users. Also mapped out bot conversation flows for both online and offline versions for a chat product.ImpactLed and built the knowledge-base repository from scratch with 75+ help documentation with video tutorials for the product and saved over 1200 manual hours of support time
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Education
- Masters in Mass CommunicationSymbiosis International University2014