Freelancer profile translated to English.
Back to original languageAbout Swann
Looking for a marketing freelancer but have a complex product? Too techy? 😵💫
No worries, I've been immersed in it since 2009! Between open-source projects like Restlet Framework, data integration tools from Talend, and mapping APIs from Jawg Maps... nothing scares me anymore!
So don't hesitate, contact me and let's discuss your project ☕️
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▸ MY PROFILE
Marketer with over 12 years of B2B SaaS experience (particularly in the startup world).
▸ MY EXPERTISE
✔️ Automation: creating workflows with lead scoring (Hubspot and Marketo) and implementing tools to optimize your efforts (Zapier, Google Tag Manager, etc.)
✔️ Lead Generation: creating targeted campaigns with landing pages (ABM & omnichannel ads)
✔️ Email Marketing: user onboarding, internal & external newsletters
✔️ SEO: developing an inbound strategy to improve your search engine ranking and generate direct traffic
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Swann VichotDigital Marketing ConsultantAugust 2017 - Today (8 years and 10 months)Paris, France- Lead Generation (ABM, Digital Advertising, Events Management)- Brand Management (Website, Social Media, Newsletters, Design Agency Relationship)- Content Marketing (Content Management & Strategy, Lead Nurturing)
- Jawg MapsMarketing ManagerNovember 2020 - August 2022 (1 year and 9 months)92220 Bagneux, FranceMarketing Manager at Jawg, a map generation and data geolocation platform. www.jawg.io/fr/
- AYLA NETWORKSDemand Generation ManagerJune 2017 - November 2018 (1 year and 5 months)Santa Clara, CA, USAAs Demand Generation Manager, I was running Account-Based Marketing (ABM) efforts, digital advertising campaigns and nurturing programs. Achievements:- Led complete redesign of company blog: CMS migration, mock ups, working with web developers (executed in 6 weeks)- Built nurture programs from scratch for different verticals/personas- Built up ABM list of 500 to 1,500 target accounts- Managed industry survey execution (built survey, promotional campaign, results distribution)- Currently managing first user conference website
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Education
- Master of BusinessThePowerMBA2022Master of Business Administration - MBA
- Summer Sessions, Marketing & Communication for LeadersUC BERKELEY, HAAS SCHOOL OF BUSINESS2013Summer Sessions, Marketing & Communication for Leaders