Svetlana Oreshkina

I worked as a Scrum Master on a 1-month engagement in a fast moving project; focused on Scrum adoption and administration of Click-Up boards.

I supported a distributed cross-functional team of 30 people; took ownership of tasks, making sure that statuses are up-to-date and facilitated team stand-ups.

Created a Scrum points scale with concrete usage examples, initiated the creation of a team competency matrix to identify bottlenecks, organized simple dashboards in ClickUp, and explained to teams the logic of task estimation.

As a result, transparency in team planning and workload management increased, a habit of regularly evaluating tasks emerged, and a people development plan appeared to address bottlenecks.

Since December 2024, I have been working as a Marketing Project Manager at a small EdTech startup.

I manage the launch of online courses and SMM strategies, conduct deep analysis of social media content (Reels/posts). Perform competitive analysis of viral publications, calculated performance metrics (reach, ER, conversion to leads), and adapted content for sales funnels.

I manage documentation processes (contracts, internal guidelines, reports, technical specifications), oversee payments for tools and subscriptions, and ensure accuracy and timeliness across all administrative workflows.

On a weekly basis, I review the social media content plan and provide analytical project reports with insights and recommendations.

---Key achievements---

→ Monitored sales funnels and key performance metrics.

During the launch of a new product, I identified a sharp drop in purchase conversion from 10% to 1%. I analyzed the funnel, structured the data, and identified a bottleneck — a weak CTA formulation. After updating the copy and adjusting targeting, conversion increased to 5%, allowing the launch to continue without slowing down sales momentum.

→ Adapted content formats to changes in user behavior

After noticing a roughly 30% decline in reach for a recurring carousel-based content series, I proposed testing Reels with a more dynamic format and stronger opening seconds. As a result, engagement increased from 1.8% to 3.8%, and the new format was adopted as the primary one for that content series.

Worked for 3 years as a Project Manager in a small EdTech startup. Managed a cross-functional team of 11 people (technical specialist, marketer, producer, designer, sales managers).

Was responsible for sourcing, selecting, and onboarding new team members, including granting system access and supporting them during their first weeks.

Managed documentation processes (contracts, guidelines, reports, technical specifications), monitored service and subscription payments, and ensured documentation accuracy and timely payments.

Prepared presentations, educational materials, and sales-driven content for online events, structuring both logic and visuals to guide potential clients toward conversion.

Acted as a link between the producer, marketer, and technical specialist, helped translate business goals into clear tasks, and controlled deadlines.

Used iterative planning and visual task management to ensure a stable pace and transparency of progress.

--- Key Achievements ---

→ Organized processes and communication

Before I joined, tasks were recorded in different chats and deadlines were discussed verbally. I implemented a unified control center in Notion, visualized progress using Kanban, introduced weekly sprints and MoSCoW prioritization.

As a result, approval time was reduced by about 40%, and the number of “stuck” tasks decreased by 1.5 times.

→ Coordinated work of diverse specialists

During the development of new functionality for launch, the team faced a lack of focus — the marketer and producer suggested conflicting approaches, and the technical specialist reported excessive implementation complexity. I conducted a team sync, structured proposals, divided features into must-have and nice-to-have, and aligned them with technical limitations. This allowed us to create a realistic plan and launch on time. User engagement increased by 13%, and the launch was completed 3 days ahead of the deadline.