Svetlana Machekhina

Experienced product owner and business consultant with 5+ years of expertise in business process optimization, product development, and digital transformation across B2B, B2C, and B2G sectors.

I hold education in innovative project management and design thinking, which allows me to work effectively both with businesses and directly with end users. This unique combination helps me bridge strategic goals and user needs, delivering solutions that are practical and user-friendly.

I help organizations simplify and digitalize complex workflows, whether improving customer journeys, streamlining internal operations, or aligning cross-functional teams. My experience spans industries including EdTech, telecommunications, AI, and data-driven projects, always focused on reducing complexity, enhancing efficiency, and delivering measurable business value.

What I offer:

• Analyzing and optimizing processes using BPMN and automation best practices

• Translating business goals into actionable product roadmaps and features

• Leading agile teams and facilitating collaboration between business, tech, and stakeholders

• Designing clear, usable documentation: onboarding, workflows, KPIs, and training materials

• Driving digitalization projects with a strategic mindset and practical execution

Industries and clients:

• AI-powered geodata and mapping platforms

• Large-scale EdTech solutions with thousands of active users

• Telecom infrastructure automation for enterprise clients

• Public sector (B2G) projects involving digital service delivery and compliance

Fluent in Agile methodologies and skilled at stakeholder management, I am passionate about building scalable solutions that empower teams and delight users without unnecessary complexity or burnout.

Available for freelance consulting, project-based roles, and remote collaborations across Europe.

Let’s work together to transform your business processes and accelerate digital growth.