Sven Kaufmann

Fractional executive practice serving luxury fashion, beauty, and hospitality brands across Europe and the US. I embed with founder-led and growth-stage companies as a senior operator — leading brand strategy, marketing, digital growth, and commercial operations without the overhead of a full-time hire.

Luxury womenswear

• · global DTC and wholesale

◦ · founder-led, teams across Dubai, and the US

– Own marketing governance end-to-end: monthly marketing plans, budget allocation, KPI trackers, and PR and paid-media agency selection, negotiation and onboarding.

– Led US wholesale representation renegotiation (revised commission structure and new contract) and steered Greater China market entry via Shanghai showroom agency, including terms and contract remediation.

– Built the brand's US market-entry roadmap: entity structure, customs and import compliance, made-to-order DTC logistics, and a sequenced action plan.

– Direct campaign shoots and content production; diagnosed a conversion decline and commissioned an independent marketing audit; designed the senior growth role, comp and team structure.

– Built commercial frameworks and pitch materials for a global sports-hospitality program with international venue partners.