Suzy Halloin

Old versions of the logo are still circulating. Your assets are scattered, impossible to find, or recreated from scratch for every new project. Your brand book exists, but no one really knows where it is or how to apply it.

Does this sound familiar?

I support companies (SMEs, mid-sized companies, and large accounts) who want to regain control of their brand: put things in order, structure brand governance, simplify the deployment of guidelines, and capitalize on assets already produced.

My approach always starts with the brand — its strategy, its identity — to move towards concrete implementation: actionable brand guidelines, a structured brand center, an organized DAM, deployment on Frontify or equivalent. A conviction forged at CELSA and in the field for over 10 years.

I also provide brand training, so your teams can become autonomous and true guardians of your identity.