Freelancer profile translated to English.

Description

⭐️ About me

From Kyoto to Saigon, I grew up between two gourmet cultures where “eating well” is a way of life.

After 5 years in digital marketing (travel, retail, e-commerce), I co-founded Tartelettes in 2019, an artisanal pastry shop in Paris: an entrepreneurial adventure where I got my hands dirty — from production to brand strategy.

Today, I help other food brands tell their story, structure their identity, and create a sincere connection with their customers.

🚀 My expertise

Branding

Corporate Branding
Personal Branding
Brand Platform
Visual Identity

360° Marketing

Social Media
Website
Press & Media
Print

Social Media

Social Media Strategy
Editorial Calendar
Content Creation
Storytelling
Influencer Marketing

Food Business

Trends
Seasonality
Offer & Concept
Drive to Store
Delivery

🧂 My secret ingredient

Entrepreneurship, the best school.

6 years of entrepreneurship is the best hands-on training I've had in my career.

Beyond all the business skills acquired in the food industry, co-founding Tartelettes allowed me to cultivate my creativity, resilience, and adaptability in various situations.

More than just a Marketing Manager, I will be your right-hand person to make your brand shine.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Japanese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Monoprix Online
SEA Manager
RETAIL (LARGE RETAILERS)
November 2019 - February 2020 (3 months)
Clichy, France
Management of Search and Shopping campaigns (Adwords & Bing)
Implementation of communications according to seasonality and commercial calendar: Black Friday, Sales
Reporting of campaign performance
Budget monitoring and recommendations
Project management: SEA strategy within the framework of Monoprix Plus deployment
Roadmap definition
Management of a team of 2 people
SEA Google AdWords Bing Ads Google Shopping Traffic acquisition
Tartelettes, pâtisserie & salon de thé
Co-founder & CMO
RESTAURANTS AND FOOD SERVICE
July 2019 - Today (6 years and 11 months)
Paris, France
Branding (brand platform / visual identity)
Marketing & Communication Strategy
Community Management (@tartelettes.fr - 39K followers)
PR & Events
B2B Sales Management (catalog, quotes, invoicing)
Project Management (product launches, collaborations, seasonal events)
Management of a team of 10 people + 1 freelancer
Branding Marketing Social media Press relations Digital communication
Maisons du Monde
SEA Project Manager
RETAIL (SMALL BUSINESS)
January 2018 - October 2019 (1 year and 9 months)
Paris, France
Management of European markets (FR / BE / LU / DE / AT / CH / UK)
Management of Search and Shopping campaigns (Adwords & Bing)
Implementation of communications according to seasonality and commercial calendar
Production of ad-hoc / monthly reports and campaign performance analysis
Management of ad-hoc projects (CDP, shopping feed management and optimization, testing new Google features etc.)
Competitive intelligence
Google Shopping Google AdWords Bing Ads Project Management