Suzanne Estephan

Dixnerclub offers unique social experiences, organized through matching AI and the presence of an ambassador, to connect strangers over meals.

The startup is now present in 11 cities in France (Paris, Lyon, Marseille, Lille...), with over 1,000 events organized and a community of tens of thousands of users.

As a board member and associate, I support the founders on the strategic and operational aspects of this growing startup.

• Contribution to product vision and strategy, positioning, and business model.

• Input on governance and organizational structuring.

• Scoping and structuring of the ambassador program from the launch phase: onboarding design, operational planning, communication channel formalization.

• Input on defining customer journeys and product experience, in line with the usage challenges of an expanding B2C platform.

An experience that confronts me with the realities of a growing startup and directly enriches the value I bring to my clients.

Steering the launch of the new BFM application, a unified information platform combining BFMTV, BFM Business, BFM2, and the 9 BFM Local channels — deployed on iOS, Android, and web in November 2025.

Launch carried out in a high-visibility context: the BFM digital ecosystem totals nearly 200 million monthly visits at the time of launch.

• Transverse steering of the launch program, involving 6 teams: Product, Tech, Marketing, Communication, Design, and Data.

• Interface with Management (B-Level) and operational teams to align decisions and facilitate decision-making among stakeholders.

• Construction of the launch calendar, prioritization, and proactive risk management.

• Preparation for multi-platform deployment (iOS, Android, web).

• Supervision of functional testing and acceptance testing before deployment.

• Definition of product messaging for promotional materials, internal and external communication.

• App Store Optimization (ASO): Coordination with SEO Marketing and Design teams to optimize conversion rates on app stores (keywords, store listing, promotional visuals...).

Average post-launch rating: 4.3 / 5 on the App Store.

Supporting the business teams of Groupe M6 in the evolution of the M6+ streaming platform, in coordination with the technical provider Bedrock. Involvement in strategic projects with significant business, technical, legal, and advertising implications. Management of 5 to 8 projects in parallel, interfacing with C-Level (CPO, Product Director), B-Level, and all operational teams (product, marketing, legal, data, advertising sales house). Scope deployed across 4 environments: Smart TV, iOS/Android app, and website.

• Implementation of project governance for high-stakes transverse topics.

• Steering of functional and marketing requirements for the platform, from discovery to delivery.

• Coordination of multidisciplinary teams (product, marketing, legal, data, tech).

• Facilitation of operational committees, proactive risk management, and interface with top management.

• Supporting business owners in the operational implementation of their growth strategy.

• Redesign of complex cross-device journeys across 4 environments (TV, web, iOS, and Android).

• Structuring of KPI tracking for user journeys.

• Conducting A/B tests on new interfaces to measure their impact.

• Using data as a tool for product decision-making and prioritization.

• Scoping and management of projects integrating product, business, and legal requirements (GDPR, CNIL).

• Coordination with the DPO to validate product journey compliance and identify risk areas.

Examples of projects managed: launch of the M6+ platform; optimization of consent rate (CMP/CookieWall); launch of the annual subscription M6+MAX.