Freelancer profile translated to English.
Back to original languageAbout Suzanna
Hello, I'm Suzanna.
Since 2019, I have been freelancing to support SMEs, startups, marketing agencies, and large corporations with their digital marketing needs related to natural referencing and content.
My expertise:
Planning, production, and activation of your campaigns with monitoring, performance analysis, and reporting. Experience in managing Emailing, Display, and SMS campaigns.
Defining your strategy according to your objective (awareness, traffic, conversion, loyalty). Producing quality content while respecting the brand's editorial line: SEO web writing, emails, social media) to attract and engage your target audience, increase your awareness, and improve your natural referencing. Sectoral and competitive monitoring to help you differentiate.
SEO project management and content optimization to improve your ranking in search engine results.
Examples of projects I have worked on:
- Management of emailing and display acquisition campaigns with budgets over âŹ300,000 for Bouygues Immobilier.
âââ Results: 30% increase in email open rates in 8 weeks (database of +250k subscribers)
- Management of branding and social media for the startup Ulysse (in the air transport sector).
âââ Results: signing of a partnership with Petit FutĂ© and GĂ©nĂ©ration Voyage, two references in the tourism sector
- SEO and content redesign of the Mon Compte Formation website.
âââ Results: +2 million funded training courses
See you soon!
English
Native or bilingual
French
Native or bilingual
Chinese
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Bouygues ImmobilierEmailing, Display, and SMS Project Manager - FreelanceREAL ESTATEJanuary 2023 - October 2023 (9 months)Issy-les-Moulineaux, FranceWithin the "Acquisition" department of Bouygues Immobilier's Digital Marketing team:- Full management of our regional and national Emailing, Display, and SMS Media Plans: defining needs and budgets with each Regional Sales and Communication Manager, proposing briefs: templates, graphic elements, written and visual content, coordinating with our partner agency Publicis for campaign activation, defining and monitoring the performance of our campaigns: leads, sales appointments created, appointment conversion rates.- Management of our "non-paid" regional and national campaigns (managing the internal Bouygues Immobilier database -> +250,000 email contacts): strategy and production of our acquisition emails. Creation of templates and content on the Dartagnan tool, segmentation and integration of emails on Salesforce.- A/B testing on our emails (subject lines, pre-headers, templates)- Creation of reports on campaign performance analysis presented to Sales Managers during bi-monthly reviews.
- FreelanceSEO and Content Marketing ConsultantE-COMMERCEFebruary 2018 - Today (8 years and 6 months)Paris, Franceđ SEO Audits and tailored, personalized recommendations:- Technical/semantic/backlink/UX SEO audits (crawler: Screaming Frog)- Keyword research (SEMRush, Google Keyword Planner)- Backlink analysis (Ahrefs)- Researching the causes of traffic dropsđ Content Marketing:- Development, support for the deployment of content marketing strategies: blogs, emails, social media, lead magnets- Support for Brand Content- Copywriting for landing pages, blog articles, homepage, and "about us" pages- SEO writing- Interview productionAmong my clients: Bouygues Immobilier, CCI Paris Ăle-de-France, La Caisse des DĂ©pĂŽts, Dgitags.io digital agency, Bertelles, Bob DĂ©pannage.
- Pourdebon.comWeb Marketing OfficerAGRICULTURESeptember 2017 - February 2018 (5 months)Levallois-Perret, FranceMain responsibilities:- Social Media and Community Management: content creation, managing incoming customer inquiries via social media, creating and managing Facebook and Instagram Ads campaigns, creating and implementing a Social Media plan, implementing Social Media strategies with collaborations, influencer partnerships, organizing contests.- Full management of B2C emailing campaigns via Emarsys then Mailchimp: 50% increase in the database in 1.5 months.- Web writing for the blog (Wordpress.org platform): considering SEO, creating and managing the editorial calendar, phone interviews with Pourdebon partners including the CEO of La Tarte Tropézienne, the creator of "Fruits Détentus", the creators of Appie Cidre, and many others.- KPI analysis and monthly reporting to Management.
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Education
- Master's Degree in E-commerceUPEC (University Paris 12)2018- Droit du e-commerce - Stratégies du e-business - Stratégies e-marketing - Management des SI - Promotion d'un site web avec les réseaux sociaux - Méthodologie et pilotage du changement - Ethique des affaires - Etudes marketing - Stratégies de marketing mobile - Management et gestion de projets internationaux - Anglais du e-commerce - Gestion de projets internationaux - Stratégies du commerce connecté - Conception de sites web - Technologies des systÚmes d'information
- Bachelor in International Business and Management, major in International Marketing & CommunicationHaw (Hamburg University of Applied Sciences), Germany2016- International Management - Intensive courses in International Marketing based on research labs, projects, field expeditions, business case studies with a focus on e-commerce worldwide and advertising - Project work : within a team of 7 students, we had to conduct a full research plan and establish a market strategy/business plan for a business which sells scooters - Intercultural communication & competence : Focus on how to communicate effectively in the business environment - Intercultural Interaction : Focus on how to deal with an international environment and managing international teams and employees in a company - Country studies : Which country information should take a company into consideration for directed business decisions ?
