Suzana Jordanovic

Strategic website copywriter & conceptual designer for B2B companies with complex services.

I develop website texts in a structured manner:

- from strategy (What do we communicate for whom?)

- through the conception of the concrete page structure (How does the content build upon itself?)

- to the wording (How do we express ourselves clearly and persuasively?)

- ideally formatted for the subsequent page modules (e.g., paragraphs with bullets, continuous text with image, image captions, button texts, etc.).

This results in websites that support the target audience in their decision-making and provide them with the right content at the right moment. Design seamlessly integrates with these page-text concepts.

Additionally, I help companies strategically leverage their expertise for customer acquisition. I develop editorial plans for blog posts based on actual search queries (SEO) + internal and AI-generated questions. This way, companies provide answers through their blog that are actually being searched for and are needed for individual + specific expert content for AI. The result: visibility in search engines + mentions in AI.

My services at a glance:

I created copy for B2B and B2C websites together with the UX team and the SEO manager, in close collaboration with the client and the internal UI/web design department. Copy according to layout and briefing specifications.

I contributed to the development of all corporate communication measures: mailings, advertorials, social media, email marketing, event marketing, board marketing, and employer branding.

My focus was on conceiving the right content for the respective goal, including copywriting, and sometimes project management within our small internal team, which also consisted of 2 designers and 1 video content creator.