Sushil Yagnik

Deliver CRM campaign targeting and insights for the pay monthly customer mobile business, covering Cross-Sell, Upsell & Retention

• Teradata SQL to manipulate/query customer data, answering bespoke business questions to identify targeted marketing opportunities

• Present-back key insights with the ‘So what’ element. For example, associate ‘£x change in revenue’ to the recommendations to demonstrate the incremental commercial benefit

• Maintain key stakeholder relationships while understanding the business objectives.

Managing a team of 3 direct reports, 2 Fleet Analysts and 1 Data Scientist. As a result of my management, we successfully became cross-functional. I done this by setting achievable goals, engaging regular training sessions and checking in on progress to avoid any key person dependencies in the future.

• Responsible for the effective development, output and sign-off of the Deal Profitability Model (DPM). Work in partnership with the Commercial Pricing team to ensure that profitability assumptions and business costs are accurately represented and communicated to the board members for sign-off.

• Lead & developed a SAS model for the tax team to validate LPUK VAT invoices within various systems (Cognos, NOLS, SAP). Highlighted any system issues and incorrect VAT treatment found to Tax, implementing appropriate fixes/changes. Ensuring framework is sufficiently documented for any future IT changes/testing.

Provide strategic recommendations for campaign deployment using transactional data while presenting value added insights. Manage client expectations and understand timeframes in order to help build the marketing mailing plan.

• Analytical lead for a high-end clothing client, using SAS to manage campaign selections and response analysis. Building this relationship to understand business objectives & goals for the financial year.

• Mentored two team members based in India - Provide training on regular reports; scope out projects and breakdown individual tasks with achievable deadlines; quality check their SAS code for errors, logic and answer technical questions.