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Susan RoosSR

Susan Roos

Communications Advisor

€880/day
Hilversum, NL
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Susan

Change communication is where my heart lies. Over the past few years, I have enthusiastically delved into this field and worked on challenging change processes. The best part? Involving people in a change and ensuring they not only understand what is happening but also truly become a part of it.

My foundation lies in 25 years of marketing and communication, supplemented by training such as Behavioral Change at the Behavior Change Academy. I utilize this combination of experience and knowledge to mobilize organizations and achieve concrete results.

Change always begins with the right questions. Who are the people in the organization? What drives them? How do we make them part of the process? By listening carefully, collaborating, and making room for reflection, we ensure that plans are not just conceived but also effective.

🔍 Examples of my work

  • Introducing and embedding sustainability in an organization
  • Guiding teams through the transition to a new way of working or a new ICT application
  • Implementing a new corporate identity
  • Coordinating communication around a move to a new building, including the transition to hybrid working

✨ How I work

  • Always starting with listening: what motivates people?
  • Translating strategy into actions that truly make an impact
  • Reflecting and adjusting: are we still on course?
  • Simplifying complex issues by tackling them step by step
  • Wonder as a strength: looking with a fresh perspective and finding creative solutions
  • Connecting stakeholders, so everyone feels heard and involved
  • Dutch

    Native or bilingual

  • English

    Conversational

Can work on-site
Hilversum (up to 50km)

Experience

  • Samenwerkende vvt-organisaties regio Amstelland-Meerlanden
    Communications Advisor Sustainability
    July 2025 - Today (11 months)
    Amsterdam, Netherlands
    As a regional communications advisor for sustainability, I help elderly care institutions in Amstelland-Meerlanden to put sustainability on the map. As a driver and advisor: I help to move sustainability forward with communication that truly engages employees and clients. Drawing on my experience at Amstelring, I translate ambitions into action, help build communities, and strive to make change visible and tangible.
    Change Management Sustainability Strategy
  • Amstelring
    Communications Advisor Sustainability
    January 2024 - Today (2 years and 5 months)
    Amsterdam, Netherlands
    Amstelring has high ambitions regarding the sustainability of the organization. Recently, Amstelring has appointed a sustainability advisor who is working on this theme. As a communications advisor for sustainability, I have been tasked with developing and executing a communication strategy.
  • UWV
    Senior Communications Advisor interim
    January 2022 - January 2024 (2 years)
    Amsterdam, Netherlands
    Senior communications advisor for the E-Working Program, a UWV-wide program aimed at optimizing services for clients and better supporting employees in carrying out their work.

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