Freelancer profile translated to English.
Back to original languageAbout Susan
Hello, my name is Susan, and I specialize in content creation on Chinese social networks (Red/Xiaohongshu/Douyin/Bilibili) to help French companies establish themselves in the Chinese market and attract new Asian customers. I am also skilled in creating e-boutiques on essential Chinese social media platforms.
I would be delighted to help you develop your marketing and communication strategy on Chinese social networks, as well as assist you in developing your business in China. Thanks to my passion for content creation, I am also available to produce video content and articles to increase your brand awareness in China and improve your performance in this very specific market.
See you soon, and do not hesitate to contact me for any requests.
Sincerely,
Susan
Chinese
Native or bilingual
French
Fluent
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- HeyvvaMarketing and E-commerce ManagerFASHION AND COSMETICSJanuary 2021 - September 2024 (3 years and 8 months)Paris, FranceSupport for French and European brands entering and developing in the Chinese market.• Creation and management of accounts on major Chinese social media platforms (RED/Xiaohongshu, Douyin, etc.)• Definition and implementation of content strategies adapted to the Chinese market• Identification and collaboration with influencers (KOL/KOC) to increase brand awareness and influence• Management of influencer campaigns and performance monitoring• Creation and management of E-boutiques and support for e-commerce operations• Analysis of market trends and optimization of digital communication strategiesObjective: to strengthen brand visibility and foster their growth among Chinese consumers.
- YOOZOO GAMESExecutive Assistant to the Chief Financial OfficerVIDEO GAMES AND ANIMATIONJuly 2018 - September 2019 (1 year and 2 months)Shanghai, China• True "right-hand" of the Chief Financial Officer in this company of 2000 employees• Direct collaboration with the director in organizing his workdays and managing financial operations with internal and external stakeholders• Participation with the "Investments" department in pre- & post-acquisition analyses and in the various stages of Yoozoo's strategic investments• Responsible for organizing events connecting the company with investors/institutions• Present at periodic meetings of the company's executive committee and in charge of their reporting
- HNA INNOVATIONInvestor Relations OfficerTRAVEL AND TOURISMJanuary 2017 - June 2018 (1 year and 6 months)Shanghai, China• Responsible for maintaining and improving interactions with existing and potential investors• Direct liaison with public relations agencies to improve the company's external communication and to plan/prepare for possible negative reactions from public opinion and shareholders• In charge of sharing information with investors through theoretical and operational analyses• Collaboration with various departments in preparing earnings reports
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Education
- Master of Luxury Management - specialized in digital market and communicationEcole d'Art et de Culture - Paris 082020
- Master of Science in Finance - Alliance Manchester Business SchoolUniversity of Manchester2016Modules Principaux: Cross-sectional Econometrics, Essentials of Finance, Corporate Finance, Time-series Econometrics
Certifications
- Chartered Financial Analyst Level 1CFA Institute2018
- Chartered Financial Analyst Level 1CFA Institute2018