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Susanne K.SK

Susanne K.

AI Consultant | Marketing Strategy | Operations

€900/day
Berlin, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Susanne

I work at the intersection of AI consulting, marketing, and operations.

On the AI side: structured readiness assessments that show where AI can be concretely applied in the company and what is realistic in the first 90 days. Manufacturer-independent, industry-specific.

On the marketing side: 17 years of experience in brand building, paid media, CRM, content, and go-to-market. Seven-figure budgets, 60,000 user registrations in 12 weeks, mandates for BMW, Philip Morris, Wrigley, and Speedo, among others.

On the operations side: 4 years as Principal Consultant at Ray Sono AG, COO role in a fintech start-up. I build decision paths, KPI routines, and cross-functional alignment.

Industries: Automotive, FMCG, Digital Products, Financial Services.
Location: Berlin. Remote and nationwide.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km), München (up to 50km)

Experience

  • Independent
    AI Consultant | Marketing Strategy | Operations | IHK certified
    DIGITAL AND IT
    June 2025 - Today (1 year and 2 months)
    Berlin, Germany
    Strategic repositioning toward AI-focused product and transformation roles following 14-month COO tenure navigating company acquisition and restructuring. IHK certification as focusing on business translation of AI capabilities and pragmatic implementation strategies. Freelance consulting for international start-ups on AI integration, product strategy and workflow optimization. Deepened hands-on expertise in LLMs, automation workflows (n8n) and AI-supported decision frameworks for product, marketing and operations.
    Artificial Intelligence Artificial Intelligence Digital Transformation Change and Transformation Management
  • Tradar / EML Sports Innovation
    CHIEF OPERATING OFFICER – Product & Business Integration
    SPORTS
    March 2024 - May 2025 (1 year and 2 months)
    München, Germany
    Translated market, customer and regulatory insights into product strategy, solution concepts and structured requirements for a regulated digital platform. Created product write-ups, specifications and user flows that enabled engineering teams to build and iterate prototypes with clear alignment. Led prototype testing and validation, synthesising findings into roadmap decisions and prioritisation. Designed operational structures and collaboration models that connected tech, product, marketing and customer teams in a fast-changing environment. Explored AI-supported workflows for analysis, documentation and communication to increase decision speed and reduce coordination overhead.
    Digital Transformation Marketing Strategy Marketing Analytics Operations Management Product Development
  • Tradar / MFC Labs
    VP MARKETING & COMMUNICATIONS
    SPORTS
    January 2023 - February 2024 (1 year and 1 month)
    München, Germany
    Built the product messaging architecture and value propositions for a digital SaaS trading platform, translating complex functionality into clear customer outcomes. Developed go-to-market and segmentation strategy with strong focus on customer value, commercial impact and learning loops. Produced enablement assets (whitepapers, use cases, sales briefs, product guides) that aligned sales, partners and internal teams around a consistent narrative. Collaborated tightly with product and engineering to ensure accurate communication of feature benefits, limitations and roadmaps. Used data-driven and AI-assisted analysis to refine messaging, content topics and campaign prioritisation across the funnel. [IMAGE]
    Marketing Strategy Digital Marketing Marketing Analytics Marketing and Communication Planning Social Media

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Education

  • Manager for AI Transformation and Tool Integration
    IHK Rheinhessen
    2026
    AI
  • Munich Degree Diplom (
    AMD Academy for Fashion & Design
    Munich Degree Diplom (Dipl.

Certifications

  • IHK certified AI Consultant, Applied AI Management, Governance and organizational transformation
    IHK Rheinhessen
    https://skollberg.com

Skill set

Categories