About Susan
- B2B white papers and thought leadership
- Technical and product marketing copy
- eLearning content and instructor-led training
- Case studies, landing pages, and web content optimized for SEO and SERP
- Messaging frameworks and brand positioning guides
- RFP/RFQ creation
English
Native or bilingual
Dutch
Conversational
Greek
Basic
Experience
- FreelanceMarketing Consultant and CopywriterENERGY AND UTILITIESFebruary 2016 - Today (10 years and 6 months)Athens, Greece
- Develop and execute marketing strategies for mid-sized to Fortune 500 firms, driving measurable improvements in brand visibility, audience engagement, and lead generation.
- Create a wide range of content, from SEO-driven web copy and white papers to thought leadership and instructional materials, tailored to technical and executive audiences.
- Translate highly technical subject matter into accessible copy. Specialties include AI, CRM systems, data center, wireless infrastructure, finance and wealth management, construction, and logistics/supply chain.
- Design clear, effective instructional content such as training guides, internal documentation, and e-learning modules to support employee onboarding and customer education.
- Build and maintain strong client relationships, contributing to long-term collaboration and repeat business.
- Ranken Technical CollegeDirector of MarketingEDUCATION AND E-LEARNINGJanuary 2004 - January 2016 (12 years)St. Louis, MO, USA
- Led a dynamic marketing team, fostering a collaborative environment that encouraged innovation and high performance.
- Developed and executed comprehensive marketing strategies that significantly increased college enrollment and enhanced brand visibility.
- Gained significant experience in various industries, including manufacturing, automotive, electrical, and construction.
- Oversaw digital marketing campaigns, utilizing data analytics to refine strategies and improve engagement.
- Served as the primary point of contact for media relations, effectively managing the college's public image and communications.
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Education
- Bachelor of ScienceSoutheast Missouri State UniversityBachelor of Science
- Chancellor's Certificate in Digital MediaUniversity of Missouri St. LouisChancellor's Certificate in Digital Media