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Susan F.SF

Average response time: 1 hour

About Susan

I’m a senior-level B2B copywriter with a strong focus on heavy industry, manufacturing, supply chain, AI, and other tech-heavy topics. My specialty is working directly with subject matter experts to turn complex, technical content into clear, compelling deliverables, including marketing copy, white papers, thought leadership, or instructional design.

I help mid-sized companies and multinational enterprises across the US and Europe communicate effectively with their target audiences. That might mean crafting a white paper that positions your brand as an industry leader, developing training materials for a global rollout, or distilling the value of a complex AI product into messaging that resonates with customers.

I bring more than just writing skills; I bring structure, strategy, and fluency in technical environments. My clients appreciate that I can jump into dense topics quickly, ask the right questions, and deliver clean, purposeful content without needing hand-holding. I'm used to collaborating with product managers, engineers, trainers, and C-suite teams, and I know how to bridge the gap between deep technical detail and audience-focused messaging.

My background includes a mix of content strategy, copywriting, and instructional design. I’ve developed brand voice for enterprise tech platforms, written dozens of white papers for industrial clients, and built training programs for operational teams across highly regulated industries.

Deliverables I typically work on include:
  • B2B white papers and thought leadership
  • Technical and product marketing copy
  • eLearning content and instructor-led training
  • Case studies, landing pages, and web content optimized for SEO and SERP
  • Messaging frameworks and brand positioning guides
  • RFP/RFQ creation
If you’re looking for someone who understands complex technology, asks the right questions, and can turn expert input into polished, effective content, I’d love to connect.
  • English

    Native or bilingual

  • Dutch

    Conversational

  • Greek

    Basic

Remote only
Primarily works remotely

Experience

  • Freelance
    Marketing Consultant and Copywriter
    ENERGY AND UTILITIES
    February 2016 - Today (10 years and 6 months)
    Athens, Greece
    • Develop and execute marketing strategies for mid-sized to Fortune 500 firms, driving measurable improvements in brand visibility, audience engagement, and lead generation.
    • Create a wide range of content, from SEO-driven web copy and white papers to thought leadership and instructional materials, tailored to technical and executive audiences.
    • Translate highly technical subject matter into accessible copy. Specialties include AI, CRM systems, data center, wireless infrastructure, finance and wealth management, construction, and logistics/supply chain.
    • Design clear, effective instructional content such as training guides, internal documentation, and e-learning modules to support employee onboarding and customer education.
    • Build and maintain strong client relationships, contributing to long-term collaboration and repeat business.
    Copywriting Technical Writing SEO Instructional Design & eLearning Development Thought Leadership & White Papers (
  • Ranken Technical College
    Director of Marketing
    EDUCATION AND E-LEARNING
    January 2004 - January 2016 (12 years)
    St. Louis, MO, USA
    • Led a dynamic marketing team, fostering a collaborative environment that encouraged innovation and high performance.
    • Developed and executed comprehensive marketing strategies that significantly increased college enrollment and enhanced brand visibility.
    • Gained significant experience in various industries, including manufacturing, automotive, electrical, and construction.
    • Oversaw digital marketing campaigns, utilizing data analytics to refine strategies and improve engagement.
    • Served as the primary point of contact for media relations, effectively managing the college's public image and communications.
    Marketing Public relations Technical project management Team management Microsoft Office

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Education

  • Bachelor of Science
    Southeast Missouri State University
    Bachelor of Science
  • Chancellor's Certificate in Digital Media
    University of Missouri St. Louis
    Chancellor's Certificate in Digital Media

Skill set

Categories