Freelancer profile translated to English.
Back to original languageAbout Susana
I am a digital marketing consultant specializing in social media and advertising strategies. Additionally, I love writing and also enjoy copywriting projects.
Currently, I manage social media for my clients and run local Google Ads campaigns. I work with brands from various sectors: hospitality, services, clinics.
I also handle WordPress and design websites for my clients.
I hold official Google certifications for Search Network Campaigns, Display Campaigns, and Google Shopping Campaigns.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- VUHO CLOSETBrand Branding DevelopmentFASHION AND COSMETICSAugust 2018 - October 2018 (2 months)Madrid, SpainDetailed study of the brand's essence and philosophy. Diagnosis, Competitor Analysis, and determination of brand value. Development of brand identity, values, personality, and brand narrative. Corporate architecture.Visual identity, design of logos, business cards, and portfolios.Global and digital communication strategy. Content Marketing.Web copywriting.
- Aquaflor, S.LDigital Marketing ManagementE-COMMERCEDecember 2013 - June 2017 (3 years and 6 months)Madrid, SpainBrand branding. Detailed analysis of brand value, competitor study, ideal client prototyping. Modification of all web texts, adapting language and message to potential clients, creation of the "About" section. Logo design and development.SEO-oriented copywriting.Study of different advertising channels. Creation, management, and optimization of Google Ads campaigns.After three years of developing a marketing plan, the brand grew significantly and was acquired by a large company in the sector.
- Giraflores, S.LDigital Marketing ManagementE-COMMERCEJune 2017 - June 2020 (3 years)Madrid, SpainBranding study, logo design, and development. Structuring of brand value, philosophy, and corporate image. Determination of the "ideal client" and possible communication channels.Design and management of the brand's advertising strategy on Google Ads, including Search, Display, and YouTube Ads.On-page SEO actions.Feasibility and profitability study of advertising campaigns on Google Ads.
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Education
- DIGITAL TRAFFIC MANAGEMENT: ONLINE TRAFFIC AND DIGITAL STRATEGYFlorida Global University2021Máster Experto en Tráfico Digital y Publicidad Online avalado por la Florida Global University
- Master in Digital MarketingAula CMMáster completo en marketing digital con 6 módulos formativos: - Community Manager - Wordpress: blogs/webs/tiendas online - Publicidad SEM: Google Adwords, Facebook Ads. - Google Analytics: Obtención del Certificado oficial de Google Analytics. - Tratamiento digital de imágenes: Photoshop, Ilstratos, InDesign - SEO
Certifications
- Google Ads Display CertificationGoogle2021
- Google Ads Search Campaigns CertificationGoogle2021